‘Blanding’ – What, Why and How to Avoid It.
What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …
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April 1, 2021
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Alastair Williams
Archive
Brand Magnetism & How to Create Winning Investor Presentations
Once upon a time… My youngest Joe is 10. He’s mildly dyslexic, so over the years we’ve worked particularly hard …
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October 28, 2020
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Alastair Williams
Magnetic Brands live at Marketing Showcase
At Marketing Showcase on 15th September 2020, mark-making* Co-Founder Ali Williams, shared his thoughts on Brand Magnetism to a virtual …
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September 30, 2020
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markmaking*
Tech Brands: are you struggling to get past pipeline?
And are you leaving money on the table? We’ve worked with enough tech brands in the past ten years to …
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May 31, 2019
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markmaking*
The magic of being human
At mark-making* we love a group outing, especially one that has the potential to teach us something new and inspire …
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March 21, 2018
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Nicola Edginton
It really is the little things
We live in a world where you can have loo roll delivered on subscription and get approved for a bank …
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February 20, 2018
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markmaking*
Arts and culture: How to handle the new
All arts and culture organisations have to evolve to thrive. When you plan a new offering and get the funding …
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November 22, 2017
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Nicola Edginton