B2B and generosity
It’s big. And it’s clever In the busy world of B2B marketing, it’s easy to get laser focused on the …
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January 2, 2025
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markmaking*
Archive
mark-makers gAIning an edge
AI is transforming creativity. Discover how mark-making is embracing AI as our new ‘e-tern’, amplifying talent, reducing grunt work, and unlocking endless opportunities to deliver smarter, game-changing campaigns for our clients.
December 5, 2024
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Steve Turner
Is a good employer brand the missing corner of your branding jigsaw?
Is your employer brand the missing puzzle piece? Aligning your values with employee experience can boost loyalty, reduce turnover, and strengthen your brand inside and out. Let’s explore why it’s essential for success
December 4, 2024
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markmaking*
Is your rebrand stuck in ‘next year’ mode? Five reasons to act now
Delaying a rebrand might feel like the easiest choice when faced with competing priorities, but it’s a costly one. From lost revenue and weakened competitive positioning to eroded brand equity and employee disengagement, the risks stack up fast. Here’s why acting now on your rebrand is crucial for long-term success.
December 4, 2024
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Alastair Williams
AI and the very real B2B future
The future is here and now If you’ve been anywhere near a marketing strategy session lately, chances are someone’s dropped …
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October 1, 2024
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markmaking*
The value of brand values in B2B
V is for…Values In the July 2002 edition of the Harvard Business Review, Patrick M. Lencioni cites the published values …
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August 23, 2023
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markmaking*
The universal truths behind the best B2B
U is for…Universal Truths “The truth is always the strongest argument” Sophocles It might seem a bit much to kick …
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July 27, 2023
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Mike Watson
Going Jargon-Free in B2B
J is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …
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June 26, 2023
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markmaking*
Brand curiosity in B2B marketing
C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …
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May 24, 2023
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markmaking*
Emotional branding in B2B marketing
E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …
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March 15, 2023
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Alastair Williams
Brand humour in B2B marketing
H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …
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March 15, 2023
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Alastair Williams
mark-making* presents…The A-Z of B2B brand building
B is for…Blanding It’s a made-up word, and I’m sure we won’t have been the first to have thought of …
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December 6, 2022
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Alastair Williams