mark-making* presents…The A-Z of B2B brand building
B is for…Blanding It’s a made-up word, and I’m sure we won’t have been the first to have thought of …
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December 6, 2022
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Alastair Williams
Archive
mark-making* presents…The A-Z of B2B brand building
Welcome to the first of, you guessed it, 26 posts in our A-Z of B2B brand building; an insight-packed alphabetical …
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October 28, 2022
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Alastair Williams
To refresh or rebrand? That is the question.
For any business looking to thrive over the long-term, it’s well recognised that a strong brand identity is vital. As …
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September 29, 2022
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Alastair Williams
B2B brand building & why consistency rules
Knock knock Who’s there? It’s me, in my first summer after graduating university. I’m in the US, tapping nervously on …
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June 23, 2022
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Alastair Williams
Same, same, but different? Common brand challenges in financial services
The work we do at mark-making* is ultimately about problem solving. We may be a strategic and creative agency with …
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May 12, 2022
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Alastair Williams
What is brand equity and how do you build it?
I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …
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October 22, 2021
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markmaking*
‘Blanding’ – What, Why and How to Avoid It.
What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …
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April 1, 2021
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Alastair Williams
Brand Magnetism & How to Create Winning Investor Presentations
Once upon a time… My youngest Joe is 10. He’s mildly dyslexic, so over the years we’ve worked particularly hard …
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October 28, 2020
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Alastair Williams
Magnetic Brands live at Marketing Showcase
At Marketing Showcase on 15th September 2020, mark-making* Co-Founder Ali Williams, shared his thoughts on Brand Magnetism to a virtual …
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September 30, 2020
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markmaking*
Tech Brands: are you struggling to get past pipeline?
And are you leaving money on the table? We’ve worked with enough tech brands in the past ten years to …
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May 31, 2019
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markmaking*
The magic of being human
At mark-making* we love a group outing, especially one that has the potential to teach us something new and inspire …
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March 21, 2018
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Nicola Edginton
It really is the little things
We live in a world where you can have loo roll delivered on subscription and get approved for a bank …
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February 20, 2018
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markmaking*