Financial services brands often blur into the same navy blue, handshake imagery and “trusted partner” language. But trust is a hygiene factor, not a differentiator. This post explores financial services brand differentiation: how to find the human truth only your brand can own, and turn it into memory, meaning and preference.
Is your employer brand the missing puzzle piece? Aligning your values with employee experience can boost loyalty, reduce turnover, and strengthen your brand inside and out. Let’s explore why it’s essential for success
Delaying a rebrand might feel like the easiest choice when faced with competing priorities, but it’s a costly one. From lost revenue and weakened competitive positioning to eroded brand equity and employee disengagement, the risks stack up fast. Here’s why acting now on your rebrand is crucial for long-term success.
For any business looking to thrive over the long-term, it’s well recognised that a strong brand identity is vital. As …
Read MoreKnock knock Who’s there? It’s me, in my first summer after graduating university. I’m in the US, tapping nervously on …
Read MoreThe work we do at mark-making* is ultimately about problem solving. We may be a strategic and creative agency with …
Read MoreHow Ellie Norman and her team’s strategic thinking gave the green light to Netflix’s ‘Drive to Survive’ series and the …
Read MoreCompetition in the technology and innovation sector has never been so fierce. The pace of innovation and disruption may be …
Read MoreWhat is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …
Read MoreAt Marketing Showcase on 15th September 2020, mark-making* Co-Founder Ali Williams, shared his thoughts on Brand Magnetism to a virtual …
Read MoreMarianne interviews Copywriter Chloe, Senior Account Manager Hannah, Designer Emily, Creative Director Steve, and Senior Copywriter Josh about our recent …
Read More“Creativity is the power to connect the seemingly unconnected.” William Plomer Inspiration is everywhere, you just have to be receptive …
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