A B2B lesson in rocket science
“I worry that B2B marketing is a glorified extension of the sales team. That’s not where the value is.” Rory …
Read More
October 6, 2025
–
markmaking*
Archive
Winning the British Bank Awards, again – and why it matters
Celebrating our 30th anniversary with a third British Bank Awards win feels like more than recognition. It’s proof that consistency, creativity and genuine partnership aren’t just buzzwords – they’re what keep us thriving in financial services.
September 9, 2025
–
Alastair Williams
Decomplexify B2B with simplicity
Less really is more “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” Hans …
Read More
August 11, 2025
–
markmaking*
Seeing is perceiving in B2B
How is perception perceived? Perception is a powerful force. It’s not just about what your brand does but how it’s …
Read More
June 16, 2025
–
markmaking*
Unlock your B2B brand with key messaging
“Do not try to do everything. Do one thing well.” Steve Jobs One plus one equals millions The founder (ahem, …
Read More
April 21, 2025
–
markmaking*
Imagination is a B2Beautiful thing
“To raise new possibilities requires creative imagination.” Albert Einstein Try to recall the last time you saw something imaginative and …
Read More
February 25, 2025
–
markmaking*
Putting data to work in B2B
Data. It’s the new oil, but is it the be-all and end-all? For a long time now data has been …
Read More
January 23, 2025
–
markmaking*
B2B and generosity
It’s big. And it’s clever In the busy world of B2B marketing, it’s easy to get laser focused on the …
Read More
January 2, 2025
–
markmaking*
mark-makers gAIning an edge
AI is transforming creativity. Discover how mark-making is embracing AI as our new ‘e-tern’, amplifying talent, reducing grunt work, and unlocking endless opportunities to deliver smarter, game-changing campaigns for our clients.
December 5, 2024
–
Steve Turner
Is a good employer brand the missing corner of your branding jigsaw?
Is your employer brand the missing puzzle piece? Aligning your values with employee experience can boost loyalty, reduce turnover, and strengthen your brand inside and out. Let’s explore why it’s essential for success
December 4, 2024
–
markmaking*
Is your rebrand stuck in ‘next year’ mode? Five reasons to act now
Delaying a rebrand might feel like the easiest choice when faced with competing priorities, but it’s a costly one. From lost revenue and weakened competitive positioning to eroded brand equity and employee disengagement, the risks stack up fast. Here’s why acting now on your rebrand is crucial for long-term success.
December 4, 2024
–
Alastair Williams
AI and the very real B2B future
The future is here and now If you’ve been anywhere near a marketing strategy session lately, chances are someone’s dropped …
Read More
October 1, 2024
–
markmaking*