Same, same, but different? Common brand challenges in financial services
The work we do at mark-making* is ultimately about problem solving. We may be a strategic and creative agency with …
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May 12, 2022
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Alastair Williams
Archive
B2B Brand Building: an interview with Simon Martin, Pepper Money
In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.
October 29, 2021
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Zoe March
B2B Brand Building: an interview with Zoe Robson, Architas
In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.
September 24, 2021
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Zoe March
B2B Brand Building: an interview with Jason Oakley, Recognise Bank
In the fifth in our series of interviews on brand building, Zoë speaks to Jason Oakley, CEO of new bank …
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May 18, 2021
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Zoe March
B2B Brand Building: an interview with Hannah Poulton, The Marketing Centre
In the fourth in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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April 15, 2021
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Zoe March
B2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society
In the third in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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February 2, 2021
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Zoe March
B2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson
In the second in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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November 17, 2020
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Zoe March
Brand Magnetism & How to Create Winning Investor Presentations
Once upon a time… My youngest Joe is 10. He’s mildly dyslexic, so over the years we’ve worked particularly hard …
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October 28, 2020
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Alastair Williams
Magnetic Brands live at Marketing Showcase
At Marketing Showcase on 15th September 2020, mark-making* Co-Founder Ali Williams, shared his thoughts on Brand Magnetism to a virtual …
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September 30, 2020
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markmaking*
B2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance
Brand. A word seemingly innocuous. Just one syllable, yet consistently overused, misused, and misunderstood. No more so than in the …
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September 11, 2020
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Zoe March