Archive

Winning the British Bank Awards, again – and why it matters

Celebrating our 30th anniversary with a third British Bank Awards win feels like more than recognition. It’s proof that consistency, creativity and genuine partnership aren’t just buzzwords – they’re what keep us thriving in financial services.

September 9, 2025 – Alastair Williams

Putting data to work in B2B

Data. It’s the new oil, but is it the be-all and end-all? For a long time now data has been …

January 23, 2025 – markmaking*

mm* hosts a webinar on brand building with B2B campaigns

Like it or not, it’s hard to ignore the fact that we live in a world of instant gratification. Quick …

January 9, 2025 – Mike Watson

Is a good employer brand the missing corner of your branding jigsaw?

Is your employer brand the missing puzzle piece? Aligning your values with employee experience can boost loyalty, reduce turnover, and strengthen your brand inside and out. Let’s explore why it’s essential for success

December 4, 2024 – markmaking*

Is your rebrand stuck in ‘next year’ mode? Five reasons to act now

Delaying a rebrand might feel like the easiest choice when faced with competing priorities, but it’s a costly one. From lost revenue and weakened competitive positioning to eroded brand equity and employee disengagement, the risks stack up fast. Here’s why acting now on your rebrand is crucial for long-term success.

December 4, 2024 – Alastair Williams

AI and the very real B2B future

The future is here and now If you’ve been anywhere near a marketing strategy session lately, chances are someone’s dropped …

October 1, 2024 – markmaking*

B2B More Human launches with webinar

B2B marketing has long been viewed as B2C’s less sexy cousin. Cold, clinical and cognitive, its preoccupation with product-driven campaigns …

May 10, 2024 – markmaking*

The value of brand values in B2B

V is for…Values In the July 2002 edition of the Harvard Business Review, Patrick M. Lencioni cites the published values …

August 23, 2023 – markmaking*

The universal truths behind the best B2B

U is for…Universal Truths “The truth is always the strongest argument” Sophocles It might seem a bit much to kick …

July 27, 2023 – Mike Watson

Going Jargon-Free in B2B

J is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …

June 26, 2023 – markmaking*

Brand curiosity in B2B marketing

C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …

May 24, 2023 – markmaking*

Emotional branding in B2B marketing

E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …

March 15, 2023 – Alastair Williams

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