B2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson
In the second in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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November 17, 2020
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Zoe March
Archive
Brand Magnetism & How to Create Winning Investor Presentations
Once upon a time… My youngest Joe is 10. He’s mildly dyslexic, so over the years we’ve worked particularly hard …
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October 28, 2020
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Alastair Williams
Magnetic Brands live at Marketing Showcase
At Marketing Showcase on 15th September 2020, mark-making* Co-Founder Ali Williams, shared his thoughts on Brand Magnetism to a virtual …
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September 30, 2020
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markmaking*
B2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance
Brand. A word seemingly innocuous. Just one syllable, yet consistently overused, misused, and misunderstood. No more so than in the …
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September 11, 2020
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Zoe March
Why B2B brands need to think long-term amid the COVID-19 pandemic
B2B brands need to think long-term amid COVID-19 How to survive the storm and thrive beyond Chances are, if you’re …
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April 9, 2020
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Zoe March