‘Blanding’ – What, Why and How to Avoid It.
What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …
Read More
April 1, 2021
–
Alastair Williams
Archive
B2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society
In the third in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
Read More
February 2, 2021
–
Zoe March
B2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson
In the second in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
Read More
November 17, 2020
–
Zoe March
Brand Magnetism & How to Create Winning Investor Presentations
Once upon a time… My youngest Joe is 10. He’s mildly dyslexic, so over the years we’ve worked particularly hard …
Read More
October 28, 2020
–
Alastair Williams
B2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance
Brand. A word seemingly innocuous. Just one syllable, yet consistently overused, misused, and misunderstood. No more so than in the …
Read More
September 11, 2020
–
Zoe March
Why B2B brands need to think long-term amid the COVID-19 pandemic
B2B brands need to think long-term amid COVID-19 How to survive the storm and thrive beyond Chances are, if you’re …
Read More
April 9, 2020
–
Zoe March
Pause to play
In a world where everything is set to fast-forward, is there place to pause? In one of the latest Do …
Read More
June 3, 2019
–
Emily Bridger
Tech Brands: are you struggling to get past pipeline?
And are you leaving money on the table? We’ve worked with enough tech brands in the past ten years to …
Read More
May 31, 2019
–
markmaking*
Just sleep on it
We all need sleep. Whether you get 4 hours or 8, this time of processing and restoration is essential. Yet, …
Read More
May 9, 2019
–
markmaking*
Audible and inaudible data transfer – is silence golden?
I can get behind the accessibility and practical benefits of voice-enabled smart technology. (I even wrote about designing for Zero/Invisible …
Read More
March 7, 2019
–
markmaking*
B2B financial services and the pursuit of brand magnetism
B2B financial services is a fiercely competitive and challenging environment. Fact. It’s awash with established players, a constant influx of …
Read More
February 14, 2019
–
Alastair Williams
Content killed the radio ads!
I found Chris Evan’s recent move from BBC Radio Two’s most coveted primetime breakfast show to Virgin radio fascinating. The …
Read More
February 1, 2019
–
Nicola Edginton