To refresh or rebrand? That is the question.
For any business looking to thrive over the long-term, it’s well recognised that a strong brand identity is vital. As …
Read More
September 29, 2022
–
Alastair Williams
Archive
B2B brand building & why consistency rules
Knock knock Who’s there? It’s me, in my first summer after graduating university. I’m in the US, tapping nervously on …
Read More
June 23, 2022
–
Alastair Williams
Same, same, but different? Common brand challenges in financial services
The work we do at mark-making* is ultimately about problem solving. We may be a strategic and creative agency with …
Read More
May 12, 2022
–
Alastair Williams
‘Blanding’ – What, Why and How to Avoid It.
What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …
Read More
April 1, 2021
–
Alastair Williams
Tech brand? Then becoming a magnetic brand is more important to you than just about anyone else.
Last time, we had a look at why tech brands often suffer from arrested development. Today, we’re going to talk …
Read More
July 4, 2019
–
markmaking*
B2B financial services and the pursuit of brand magnetism
B2B financial services is a fiercely competitive and challenging environment. Fact. It’s awash with established players, a constant influx of …
Read More
February 14, 2019
–
Alastair Williams