B2B More Human launches with webinar
B2B marketing has long been viewed as B2C’s less sexy cousin. Cold, clinical and cognitive, its preoccupation with product-driven campaigns …
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May 10, 2024
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markmaking*
Archive
B2B Brand Building: an interview with Simon Martin, Pepper Money
In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.
October 29, 2021
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Zoe March
B2B Brand Building: an interview with Zoe Robson, Architas
In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.
September 24, 2021
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Zoe March
B2B Brand Building: an interview with Jason Oakley, Recognise Bank
In the fifth in our series of interviews on brand building, Zoë speaks to Jason Oakley, CEO of new bank …
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May 18, 2021
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Zoe March
B2B Brand Building: an interview with Hannah Poulton, The Marketing Centre
In the fourth in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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April 15, 2021
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Zoe March
Tone of Voice Questions
Tone of voice has been pretty hot for a while. In sectors that have been traditionally dusty and conformist …
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April 5, 2021
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markmaking*
B2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society
In the third in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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February 2, 2021
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Zoe March
B2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson
In the second in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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November 17, 2020
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Zoe March
B2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance
Brand. A word seemingly innocuous. Just one syllable, yet consistently overused, misused, and misunderstood. No more so than in the …
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September 11, 2020
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Zoe March
Why B2B brands need to think long-term amid the COVID-19 pandemic
B2B brands need to think long-term amid COVID-19 How to survive the storm and thrive beyond Chances are, if you’re …
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April 9, 2020
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Zoe March
Creative Insights: Will’s Kitchen
Copywriter Chloe Marshall interviews Creative Director Nicola Edginton, Art Director David Souch, Account Director Zoë March and Senior Account Manager …
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December 5, 2019
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markmaking*
Brum Design Fest
Forever in search of new sources of creative inspiration, there’s nothing I love more than visiting an exhibition, exploring a …
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June 11, 2019
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markmaking*