mm* hosts a webinar on brand building with B2B campaigns
Like it or not, it’s hard to ignore the fact that we live in a world of instant gratification. Quick …
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January 9, 2025
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Mike Watson
Archive
Is a good employer brand the missing corner of your branding jigsaw?
Is your employer brand the missing puzzle piece? Aligning your values with employee experience can boost loyalty, reduce turnover, and strengthen your brand inside and out. Let’s explore why it’s essential for success
December 4, 2024
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Elliott Richards
Is your rebrand stuck in ‘next year’ mode? Five reasons to act now
Delaying a rebrand might feel like the easiest choice when faced with competing priorities, but it’s a costly one. From lost revenue and weakened competitive positioning to eroded brand equity and employee disengagement, the risks stack up fast. Here’s why acting now on your rebrand is crucial for long-term success.
December 4, 2024
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Alastair Williams
B2B More Human launches with webinar
B2B marketing has long been viewed as B2C’s less sexy cousin. Cold, clinical and cognitive, its preoccupation with product-driven campaigns …
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May 10, 2024
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markmaking*
To refresh or rebrand? That is the question.
For any business looking to thrive over the long-term, it’s well recognised that a strong brand identity is vital. As …
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September 29, 2022
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Alastair Williams
B2B brand building & why consistency rules
Knock knock Who’s there? It’s me, in my first summer after graduating university. I’m in the US, tapping nervously on …
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June 23, 2022
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Alastair Williams
B2B Brand Building: an interview with Simon Martin, Pepper Money
In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.
October 29, 2021
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Zoe March
B2B Brand Building: an interview with Zoe Robson, Architas
In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.
September 24, 2021
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Zoe March
B2B Brand Building: an interview with Jason Oakley, Recognise Bank
In the fifth in our series of interviews on brand building, Zoë speaks to Jason Oakley, CEO of new bank …
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May 18, 2021
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Zoe March
B2B Brand Building: an interview with Hannah Poulton, The Marketing Centre
In the fourth in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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April 15, 2021
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Zoe March
B2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society
In the third in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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February 2, 2021
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Zoe March
B2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson
In the second in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
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November 17, 2020
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Zoe March