Archive

“I worry that B2B marketing is a glorified extension of the sales team. That’s not where the value is.” Rory …

Less really is more “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” Hans …

How is perception perceived? Perception is a powerful force. It’s not just about what your brand does but how it’s …

“Do not try to do everything. Do one thing well.” Steve Jobs One plus one equals millions The founder (ahem, …

“To raise new possibilities requires creative imagination.” Albert Einstein Try to recall the last time you saw something imaginative and …

Data. It’s the new oil, but is it the be-all and end-all? For a long time now data has been …

It’s big. And it’s clever In the busy world of B2B marketing, it’s easy to get laser focused on the …

The future is here and now  If you’ve been anywhere near a marketing strategy session lately, chances are someone’s dropped …

V is for…Values In the July 2002 edition of the Harvard Business Review, Patrick M. Lencioni cites the published values …

U is for…Universal Truths “The truth is always the strongest argument” Sophocles It might seem a bit much to kick …

J is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …

C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …