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www.B2Bneedsbetterwebsites.com

Websites influence 97% of clients’ purchasing decisions Source: hubspot

With a headline stat like that, ‘W’ had to be about the digital elephant in the room. 

Your website is the beating heart of your brand’s online presence, the …

November 25, 2025 0 - markmaking*

B2B more Zaggy

Everyone is zigging“When the world zigs, zag” Sir John Hegarty

Sir John’s quote isn’t just a catchy phrase. It’s a powerful principle of counter positioning that has stood for decades. And it’s something that applies to B2B …

November 25, 2025 0 - markmaking*

X-factor marks the B2B spot

What makes a brand unforgettable?“Whether B2B or B2C, good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” Beth Comstock, Former Vice Chair, GE

Think of a B2B brand that …

November 25, 2025 0 - markmaking*

B2Build more loyalty

Customer satisfaction is a metric. Loyalty is a feeling.

When we think of customer satisfaction, we might imagine the good ’ol 1 to 5 rating scorecard, or those slightly creepy sets of sad, happy, and ambivalent …

November 12, 2025 0 - markmaking*

Walking the walk

Armed with hiking boots and empty bellies, the mark-makers set off to “walk the walk” for our belated summer social. The day started at FarmEd, a pioneering regenerative farm , before a trek back to …

October 28, 2025 0 - Steve Turner

A B2B lesson in rocket science

“I worry that B2B marketing is a glorified extension of the sales team. That’s not where the value is.”Rory SutherlandB2B needn’t mean Boring to Bland

Let’s face it, B2B marketing sometimes feels like that moment just …

October 6, 2025 0 - markmaking*