God v branding. Who owns colour?
Cadbury has been making headlines recently over trade marking the colour purple. The confectionary giant, now owned by Kraft, saw …
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December 17, 2012
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Alastair Williams
Archive
Social media for business – tweet it like any other marketing channel
Dangerous I know, but I’m starting with an assumption – that you don’t need to be convinced of the business case …
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December 17, 2012
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Alastair Williams