The Power of Being More Human – An Introduction to Brand Magnetism
Alastair Williams ◦ July 30, 2020These are [insert preferred adjective here] times. What did you go for? Challenging, surreal, mad, unprecedented? The world is in …Read MoreLessons in lockdown. A schooling in business from a 12-year old.
Alastair Williams ◦ June 5, 2020My 12-year old daughter can drive me mad and delight me in pretty equal measure. Stubborn, single-minded, emotional. Asking for …Read MoreWebinar: B2B and the pursuit of Brand Magnetism
Alastair Williams ◦ May 5, 2020How to increase appeal, loyalty, trust and resilience this year and beyond The live event has been and gone, and …Read MoreWhy B2B brands need to think long-term amid the COVID-19 pandemic
Zoe March ◦ April 9, 2020B2B brands need to think long-term amid COVID-19 How to survive the storm and thrive beyond Chances are, if you’re …Read MoreThe power of language: beyond sound
markmaking* ◦ October 22, 2019Last time, we looked at how a message sounds is as important – if not more – than what the …Read MoreStrong words: The true value of language
markmaking* ◦ September 26, 2019When we talk about ‘brand’, we usually think visually. Logos. Colour schemes. Typography. Packaging. Product design. Sometimes we might go …Read MoreTech Brands: what do you do when nobody’s waiting to hear from you?
markmaking* ◦ September 4, 2019This is the last instalment in a series on brand marketing for tech businesses. Last time, we told you that …Read MoreTech brand? Then becoming a magnetic brand is more important to you than just about anyone else.
markmaking* ◦ July 4, 2019Last time, we had a look at why tech brands often suffer from arrested development. Today, we’re going to talk …Read MorePause to play
Emily Bridger ◦ June 3, 2019In a world where everything is set to fast-forward, is there place to pause? In one of the latest Do …Read MoreTech Brands: are you struggling to get past pipeline?
markmaking* ◦ May 31, 2019And are you leaving money on the table? We’ve worked with enough tech brands in the past ten years to …Read MoreJust sleep on it
markmaking* ◦ May 9, 2019We all need sleep. Whether you get 4 hours or 8, this time of processing and restoration is essential. Yet, …Read MoreAudible and inaudible data transfer – is silence golden?
markmaking* ◦ March 7, 2019I can get behind the accessibility and practical benefits of voice-enabled smart technology. (I even wrote about designing for Zero/Invisible …Read More
