Consumer Duty: Don’t stop at compliance. It’s the best brand brief the insurance sector has ever seen
Alastair Williams ◦ April 10, 2026Most insurance firms have done the Consumer Duty work. The frameworks are in place. The regulator is satisfied. But something more interesting happened along the way — and most firms haven’t noticed yet. Buried inside that compliance documentation is the best brand brief the sector has ever seen.Three years on: why our B Corp recertification matters more than our score
Steve Turner ◦ March 4, 2026mark-making* has completed its first B Corp recertification with a score of 113.2. Our MD Steve Turner reflects on a challenging three years, what the process actually involves, and why the score is only part of the story.Impact Report 2023–24: reflecting honestly on a testing period
Steve Turner ◦ January 28, 2026Our 2023–24 Impact Report is an honest reflection on resilience, learning, and what we’re building for the future. Impact isn’t always linear.What the Green Cross Code Man taught us about making cyber security human
Steve Turner ◦ October 13, 2025Stop, look, listen before you click. Steve argues cyber security needs a human-centred national campaign, making online safety as memorable as the Green Cross Code Man’s road safety lessons.A B2B lesson in rocket science
markmaking* ◦ October 6, 2025“I worry that B2B marketing is a glorified extension of the sales team. That’s not where the value is.” Rory …Read MoreWinning the British Bank Awards, again – and why it matters
Alastair Williams ◦ September 9, 2025Celebrating our 30th anniversary with a third British Bank Awards win feels like more than recognition. It’s proof that consistency, creativity and genuine partnership aren’t just buzzwords – they’re what keep us thriving in financial services.Decomplexify B2B with simplicity
markmaking* ◦ August 11, 2025Less really is more “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” Hans …Read MoreSeeing is perceiving in B2B
markmaking* ◦ June 16, 2025How is perception perceived? Perception is a powerful force. It’s not just about what your brand does but how it’s …Read MoreUnlock your B2B brand with key messaging
markmaking* ◦ April 21, 2025“Do not try to do everything. Do one thing well.” Steve Jobs One plus one equals millions The founder (ahem, …Read MoreImagination is a B2Beautiful thing
markmaking* ◦ February 25, 2025“To raise new possibilities requires creative imagination.” Albert Einstein Try to recall the last time you saw something imaginative and …Read MorePutting data to work in B2B
markmaking* ◦ January 23, 2025Data. It’s the new oil, but is it the be-all and end-all? For a long time now data has been …Read Moremm* hosts a webinar on brand building with B2B campaigns
Mike Watson ◦ January 9, 2025Like it or not, it’s hard to ignore the fact that we live in a world of instant gratification. Quick …Read More
