Tech Brands: what do you do when nobody’s waiting to hear from you?
markmaking* ◦ September 4, 2019This is the last instalment in a series on brand marketing for tech businesses. Last time, we told you that …Read MoreTech brand? Then becoming a magnetic brand is more important to you than just about anyone else.
markmaking* ◦ July 4, 2019Last time, we had a look at why tech brands often suffer from arrested development. Today, we’re going to talk …Read MorePause to play
Emily Bridger ◦ June 3, 2019In a world where everything is set to fast-forward, is there place to pause? In one of the latest Do …Read MoreTech Brands: are you struggling to get past pipeline?
markmaking* ◦ May 31, 2019And are you leaving money on the table? We’ve worked with enough tech brands in the past ten years to …Read MoreJust sleep on it
markmaking* ◦ May 9, 2019We all need sleep. Whether you get 4 hours or 8, this time of processing and restoration is essential. Yet, …Read MoreAudible and inaudible data transfer – is silence golden?
markmaking* ◦ March 7, 2019I can get behind the accessibility and practical benefits of voice-enabled smart technology. (I even wrote about designing for Zero/Invisible …Read MoreB2B financial services and the pursuit of brand magnetism
Alastair Williams ◦ February 14, 2019B2B financial services is a fiercely competitive and challenging environment. Fact. It’s awash with established players, a constant influx of …Read MoreContent killed the radio ads!
Nicola Edginton ◦ February 1, 2019I found Chris Evan’s recent move from BBC Radio Two’s most coveted primetime breakfast show to Virgin radio fascinating. The …Read MoreHow old are your readers, really?
markmaking* ◦ January 15, 2019The other day, I was talking to a very experienced copywriter, who told me something I didn’t know… I love …Read MoreFinancial services: the battle for the brightest
Alastair Williams ◦ October 10, 2018According to the Bank of England, the robots are coming. And “large swathes” of Britain’s workforce face the threat of …Read MoreCan sustainable brands save the planet?
Nicola Edginton ◦ October 5, 2018Human beings. We’re an interesting bunch with fascinating habits, but so easily blinkered from seeing the real consequences of our …Read MoreTechnology, Innovation & Fast-growth: the battle for the brightest
Alastair Williams ◦ September 3, 2018According to the leading economic thinktank, the Paris-based Organisation for Economic Cooperation and Development, it won’t be long before robots …Read More
