Looking part III – Several different hats
markmaking* ◦ October 14, 2014Lisa Davies – Account Director (Above, far right) I started working in print many moons ago, so my career has …Read MoreA quick guide to writing in plain English
markmaking* ◦ August 26, 2014Fitness for purpose When writing for any particular purpose, the aim is to meet an objective. To meet the objective, …Read MoreLooking part I – In the beginning…
Steve Turner ◦ July 22, 2014Steve Turner – Founder and Creative Director Ali and I met while we were at university in Lancaster, on a …Read MoreMarketing hate sales and sales think marketing are useless – it’s time to play book.
markmaking* ◦ June 26, 2014It’s that age-old adage again: sales and marketing can’t see corporate-eye-to-eye. Sales think all marketing do is order branded stationery and …Read MoreLook at me! The importance of vital visual branding in social media
markmaking* ◦ May 22, 2014Want to take your social media to the next level? Make it visual! The well known secret of visual social …Read More‘Short is Sweet’ and other tales of best copy practice in social media
markmaking* ◦ April 3, 2014Are you sitting comfortably? Then I’ll begin. Short is Sweet. In a not-so-distant land, in a time not so different …Read MoreBig data: its growth in 2013 and what the future holds
markmaking* ◦ February 27, 2014Big data became one of the buzzwords on marketing and business professionals’ lips in 2013. Although the concept of big …Read MoreWhich are the most important KPIs in digital marketing
markmaking* ◦ January 29, 2014Time and time again, one of the biggest slip-ups I see businesses making with their marketing, especially digital marketing, is …Read MoreThe anatomy of a website: a beginner’s guide to content management systems
markmaking* ◦ September 5, 2013Do you know how to edit a Microsoft Office document? You open a document in Microsoft Word, type your changes, …Read MoreWhy content marketing isn’t exclusive to the big brands
markmaking* ◦ August 15, 2013You’d be forgiven for thinking that content marketing is a big brand’s game. After all, the blog posts you read …Read MoreDon’t deflate just yet: Flat design, it’s the “in” thing
markmaking* ◦ July 25, 2013All the big companies like Apple, Google, and Microsoft are doing it, so you should be too right, right? …Read MoreHow to create an editorial calendar
markmaking* ◦ June 7, 2013In my last post about content marketing, An Introduction to Brand Publishing, I said that brands need to start thinking …Read More
