Planet-positivity we royally approve of
Mike Watson ◦ May 4, 2022Here at mark-making*, we’re all about the greater good – which is why we do whatever we can, whenever and …Read MoreNow we’re cooking!
Mike Watson ◦ March 29, 2022This March has played host to B Corp Month – an international celebration of all that’s good about the incredible …Read MoreThe importance of the Creative Brief
Mike Watson ◦ January 25, 2022The average creative agency deals with hundreds of documents over the course of a working week – and tens of …Read MoreWebinar: The Value of Brand Distinctiveness & How to Achieve It
Alastair Williams ◦ December 10, 2021The importance of standing out from the crowd remains the perennial challenge for businesses. And as meaningful and compelling product …Read More
Keeping the client fires burning
Mike Watson ◦ November 2, 2021Martin. Martin Tattersall. That’s the name of my best mate. We’ve been as thick as thieves for 29 years. We …Read MoreB2B Brand Building: an interview with Simon Martin, Pepper Money
Zoe March ◦ October 29, 2021In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.What is brand equity and how do you build it?
markmaking* ◦ October 22, 2021I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …Read MoreB2B Brand Building: an interview with Zoe Robson, Architas
Zoe March ◦ September 24, 2021In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.Generating long-lasting Brand Loyalty
markmaking* ◦ September 21, 2021When you see pictures of people queuing outside the Apple store at 1am for the latest iPhone, that’s brand loyalty. …Read MoreThe problem with Purpose
Alastair Williams ◦ September 20, 2021Here goes I have an issue with the P-word. There, I’ve said it. As one of the most frequently used …Read MoreHow to create a brand identity
Alastair Williams ◦ September 7, 2021At mark-making*, we’ve been creating new brand identities and revitalising others that have lost their way, for over 25 years. …Read MoreLeaving goodmarks* – making our business a force for good
Steve Turner ◦ June 24, 202126 years ago, the doors of mark-making* were opened for the very first time. And right from day one, Ali …Read More
