The value of brand values in B2B
markmaking* ◦ August 23, 2023V is for…Values In the July 2002 edition of the Harvard Business Review, Patrick M. Lencioni cites the published values …Read MoreThe universal truths behind the best B2B
Mike Watson ◦ July 27, 2023U is for…Universal Truths “The truth is always the strongest argument” Sophocles It might seem a bit much to kick …Read MoreFinding a way through
David Souch ◦ July 26, 2023My mum always likes to remind me, as all mothers do, of my childhood. I wrote recently that one memory …Read MoreGoing Jargon-Free in B2B
markmaking* ◦ June 26, 2023J is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …Read MoreWhy B Corp and What’s Next?
Steve Turner ◦ May 25, 2023Every business needs to make a profit. That goes without saying. Profit is the fuel for everything we do. But …Read MoreBrand curiosity in B2B marketing
markmaking* ◦ May 24, 2023C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …Read MoreWhatever happened to the curious ones?
markmaking* ◦ April 26, 2023This month, mm* has the honour of sponsoring the ChipLit Fest, an annual occasion where people gather from near and …Read MoreEmotional branding in B2B marketing
Alastair Williams ◦ March 15, 2023E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …Read MoreBrand humour in B2B marketing
Alastair Williams ◦ March 15, 2023H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …Read MoreHow to develop branded content in financial services
markmaking* ◦ February 23, 2023What is branded content? In an industry (marketing) awash with buzzwords, it’s worth beginning with what branded content actually is. …Read MoreBuilding brand salience in financial services
Alastair Williams ◦ February 23, 2023What is brand salience? So you’ve got the best mortgage product hands down. Your rates and terms are chart-topping. Your …Read Moremark-making* presents…The A-Z of B2B brand building
Alastair Williams ◦ December 6, 2022B is for…Blanding It’s a made-up word, and I’m sure we won’t have been the first to have thought of …Read More
