Imagination is a B2Beautiful thing
markmaking* ◦ February 25, 2025“To raise new possibilities requires creative imagination.” Albert Einstein Try to recall the last time you saw something imaginative and …Read MorePutting data to work in B2B
markmaking* ◦ January 23, 2025Data. It’s the new oil, but is it the be-all and end-all? For a long time now data has been …Read Moremm* hosts a webinar on brand building with B2B campaigns
Mike Watson ◦ January 9, 2025Like it or not, it’s hard to ignore the fact that we live in a world of instant gratification. Quick …Read MoreB2B and generosity
markmaking* ◦ January 2, 2025It’s big. And it’s clever In the busy world of B2B marketing, it’s easy to get laser focused on the …Read MoreIs a good employer brand the missing corner of your branding jigsaw?
markmaking* ◦ December 4, 2024Is your employer brand the missing puzzle piece? Aligning your values with employee experience can boost loyalty, reduce turnover, and strengthen your brand inside and out. Let’s explore why it’s essential for successIs your rebrand stuck in ‘next year’ mode? Five reasons to act now
Alastair Williams ◦ December 4, 2024Delaying a rebrand might feel like the easiest choice when faced with competing priorities, but it’s a costly one. From lost revenue and weakened competitive positioning to eroded brand equity and employee disengagement, the risks stack up fast. Here’s why acting now on your rebrand is crucial for long-term success.AI and the very real B2B future
markmaking* ◦ October 1, 2024The future is here and now If you’ve been anywhere near a marketing strategy session lately, chances are someone’s dropped …Read MoreB2B Branding: A Complete Guide
Alastair Williams ◦ August 5, 2024Branding is key to the success of any B2B organisation. Stripped to its essence, it’s about defining a clear and …Read MoreB2B More Human launches with webinar
markmaking* ◦ May 10, 2024B2B marketing has long been viewed as B2C’s less sexy cousin. Cold, clinical and cognitive, its preoccupation with product-driven campaigns …Read MoreFifty shades of green
markmaking* ◦ October 25, 2023You’ve probably heard of ‘greenwashing’ – the practice of presenting business operations as ‘greener’ than they actually are. What you …Read MoreThe value of brand values in B2B
markmaking* ◦ August 23, 2023V is for…Values In the July 2002 edition of the Harvard Business Review, Patrick M. Lencioni cites the published values …Read MoreThe universal truths behind the best B2B
Mike Watson ◦ July 27, 2023U is for…Universal Truths “The truth is always the strongest argument” Sophocles It might seem a bit much to kick …Read More
