B2B Brand Building: an interview with Jason Oakley, Recognise Bank
Zoe March ◦ May 18, 2021In the fifth in our series of interviews on brand building, Zoë speaks to Jason Oakley, CEO of new bank …Read MoreBrand Publishing
markmaking* ◦ April 17, 2021The idea of brand publishing isn’t an entirely new concept, but it’s taking its time to catch on. This is …Read MoreB2B Brand Building: an interview with Hannah Poulton, The Marketing Centre
Zoe March ◦ April 15, 2021In the fourth in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read MoreTone of Voice Questions
markmaking* ◦ April 5, 2021Tone of voice has been pretty hot for a while. In sectors that have been traditionally dusty and conformist …Read More‘Blanding’ – What, Why and How to Avoid It.
Alastair Williams ◦ April 1, 2021What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …Read MoreB2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society
Zoe March ◦ February 2, 2021In the third in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read MoreB2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson
Zoe March ◦ November 17, 2020In the second in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read MoreBrand Magnetism & How to Create Winning Investor Presentations
Alastair Williams ◦ October 28, 2020Once upon a time… My youngest Joe is 10. He’s mildly dyslexic, so over the years we’ve worked particularly hard …Read MoreMagnetic Brands live at Marketing Showcase
markmaking* ◦ September 30, 2020At Marketing Showcase on 15th September 2020, mark-making* Co-Founder Ali Williams, shared his thoughts on Brand Magnetism to a virtual …Read MoreB2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance
Zoe March ◦ September 11, 2020Brand. A word seemingly innocuous. Just one syllable, yet consistently overused, misused, and misunderstood. No more so than in the …Read MoreThe Power of Being More Human – An Introduction to Brand Magnetism
Alastair Williams ◦ July 30, 2020These are [insert preferred adjective here] times. What did you go for? Challenging, surreal, mad, unprecedented? The world is in …Read MoreLessons in lockdown. A schooling in business from a 12-year old.
Alastair Williams ◦ June 5, 2020My 12-year old daughter can drive me mad and delight me in pretty equal measure. Stubborn, single-minded, emotional. Asking for …Read More
