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Views, news and musings

Here’s where you’ll find the latest from mark-making*, B2B and brand banter, and a wealth of curiosity around creativity. Can’t get enough of it? For your monthly shot of inspiration and insight delivered direct to your device, join our growing band of newsletter subscribers.

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Categories
  • Creative insights: reworking The Mortgage Works

    markmaking* ◦ March 22, 2019

    Marianne interviews Creative Director Ali and Senior Designer David about our recent rebranding project for The Mortgage Works. Q. Tell …
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    Tags
    • B2B
    • branding
    • client projects
    • financial services
    • identity
  • Creative insights: Expect more

    markmaking* ◦ February 20, 2019

    Marianne interviews some of the team behind our latest project for Aldermore – Designer Andy, Copywriter Chloe, Creative Director Steve, …
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    Tags
    • Aldermore
    • branding
    • campaign
    • marketing
  • Creative insights: brochure refresh

    Megan Williams ◦ October 18, 2018

    Copy Intern Marianne interviews Designer Meg about her recent project for F.Hinds. Q. Tell me a bit about the background …
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    Tags
    • Christmas 2018
    • client projects
    • print design
    • research
    • team
  • How an improved online experience increased referrals for PayStream

    markmaking* ◦ September 21, 2018

    Challenge PayStream, a leading contractor accountancy provider and longstanding mm* client, were ready for an update to their website. The …
    Read More

    Tags
    • paystream
    • website
  • Creative insights – interesting research

    Steve Turner ◦ August 3, 2018

    Copy Intern Marianne interviews Creative Director Steve about his recent project for Pepper. Q. Tell me a bit about the …
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    Tags
    • client projects
    • interesting
    • multichannel
    • projects
    • research
  • Telling the Full Story

    markmaking* ◦ July 16, 2018

    How a carefully-chosen ticket name improved customer understanding, saved time for front-of-house teams, helped to upsell the Trust’s full offering, …
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    Tags
    • Shakespeare Birthplace Trust
  • ChippyWellFest

    Emily Bridger ◦ June 26, 2018

    As part of our pro bono Project:Pledge, this year we’ve decided to commit to giving our time and skills to …
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    Tags
    • branding
    • identity projects
    • local
    • pro bono
    • project pledge
    • wellbeing
  • Your first look at mark-making*s new B2B financial services book. “The hard art of standing apart”

    Alastair Williams ◦ April 16, 2018

    Co-Founder and Creative Director, Ali Williams, has created an insight-packed new book that shares thoughts and observations from over 20 …
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    Tags
    • B2B
    • branding
    • creative agency
    • financial services
  • Creative insights: rewarding awards

    Steve Turner ◦ March 23, 2018

    Design Director Nic interviews Creative Director Steve about his latest Aldemore project. Q. Tell me a bit about the background …
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    Tags
    • Aldermore
    • award
  • Common marketing challenges in arts and culture & how we tackled them

    markmaking* ◦ February 22, 2018

    We’ve helped arts and culture organisations great and small make their mark over the years. In that time, we’ve noticed …
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    Tags
    • branding
    • campaigns
    • ChipLitFest
    • communications
    • Shakespeare Birthplace Trust
    • YIMBY
  • Midwinter magic

    markmaking* ◦ January 9, 2018

    Christmas is an exciting time of the year, especially for our clients at the Shakespeare Birthplace Trust. Each year they …
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    Tags
    • campaign
    • client work
    • Shakespeare Birthplace Trust
  • How we used structured data & Schema to improve our SEO

    markmaking* ◦ October 28, 2017

    As a brand, product, person or anything that lives on the internet, you are striving to make your content and …
    Read More

    Tags
    • shannon young
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