Views, news and musings

In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.

I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …Read More

In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.

The challenge How do you express the uniquely quirky character of a team of self-confessed ‘case-law nerds’ without compromising credibility?  …Read More

When you see pictures of people queuing outside the Apple store at 1am for the latest iPhone, that’s brand loyalty. …Read More

Here goes I have an issue with the P-word. There, I’ve said it.  As one of the most frequently used …Read More

At mark-making*, we’ve been creating new brand identities and revitalising others that have lost their way, for over 25 years. …Read More

As part of the mark-making* volunteering scheme, I have given up my time to help support the Friends of Wolds …Read More

According to Mia Hamm (American soccer sensation and founder of The Mia Hamm Foundation), “It is more difficult to stay …Read More

We’re thrilled to welcome multi-award-winning Creative Director Mike Watson to the mark-making* team. Come and spend a minute or two …Read More

This month marks four years of me working at mark-making* – and what an amazing four years it’s been! As …Read More

26 years ago, the doors of mark-making* were opened for the very first time. And right from day one, Ali …Read More