Views, news and musings

Chippy Green Gym. It’s not really a gym. It’s definitely not a chippy. And upon first glance, it’s a name …Read More

The theory of marginal gains championed by Sir Dave Brailsford (Team GB cycling coach) has long been revered at mark-making*. …Read More

Martin.  Martin Tattersall. That’s the name of my best mate. We’ve been as thick as thieves for 29 years. We …Read More

In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.

I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …Read More

In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.

The challenge How do you express the uniquely quirky character of a team of self-confessed ‘case-law nerds’ without compromising credibility?  …Read More

When you see pictures of people queuing outside the Apple store at 1am for the latest iPhone, that’s brand loyalty. …Read More

Here goes I have an issue with the P-word. There, I’ve said it.  As one of the most frequently used …Read More

At mark-making*, we’ve been creating new brand identities and revitalising others that have lost their way, for over 25 years. …Read More

As part of the mark-making* volunteering scheme, I have given up my time to help support the Friends of Wolds …Read More

According to Mia Hamm (American soccer sensation and founder of The Mia Hamm Foundation), “It is more difficult to stay …Read More