Out and about at the D&AD Festival
markmaking* ◦ May 30, 2023A selection of mark-makers* made their way to this year’s D&AD festival, where the theme was “Make. Change”. It was …Read MoreWhy B Corp and What’s Next?
Steve Turner ◦ May 25, 2023Every business needs to make a profit. That goes without saying. Profit is the fuel for everything we do. But …Read MoreBrand curiosity in B2B marketing
markmaking* ◦ May 24, 2023C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …Read MoreLet’s hear it for the gong bath
markmaking* ◦ April 26, 2023Back in March, all mark-makers were ordered to have a bath – a gong bath. This activity – part of …Read MoreWhatever happened to the curious ones?
markmaking* ◦ April 26, 2023This month, mm* has the honour of sponsoring the ChipLit Fest, an annual occasion where people gather from near and …Read MoreThe secret garden having a significant impact
Zoe March ◦ March 27, 2023On my daily commute through the winding back lanes of rural West Oxfordshire, I would often wonder what was hidden …Read MoreEmotional branding in B2B marketing
Alastair Williams ◦ March 15, 2023E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …Read MoreBrand humour in B2B marketing
Alastair Williams ◦ March 15, 2023H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …Read MoreHi-viz heroes
Russ Holt ◦ February 27, 2023I’ve regularly participated in parkrun: an incredibly popular – and free – weekly 5k run/walk. And as my son is …Read MoreHow to develop branded content in financial services
markmaking* ◦ February 23, 2023What is branded content? In an industry (marketing) awash with buzzwords, it’s worth beginning with what branded content actually is. …Read MoreBuilding brand salience in financial services
Alastair Williams ◦ February 23, 2023What is brand salience? So you’ve got the best mortgage product hands down. Your rates and terms are chart-topping. Your …Read MoreMore than just volunteering
David Souch ◦ January 30, 2023This was supposed to be a post about my time volunteering at the amazing ICE Centre owned by Martin and …Read More
