Webinar: B2B and the pursuit of Brand Magnetism
Alastair Williams ◦ May 5, 2020How to increase appeal, loyalty, trust and resilience this year and beyond The live event has been and gone, and …Read MoreWhy B2B brands need to think long-term amid the COVID-19 pandemic
Zoe March ◦ April 9, 2020B2B brands need to think long-term amid COVID-19 How to survive the storm and thrive beyond Chances are, if you’re …Read MoreThe show must go on
markmaking* ◦ March 30, 2020The show must go on! Even with lockdown taking over most of the UK, here at mark-making* we’re keeping spirits …Read MoreCreative Insights: Will’s Kitchen
markmaking* ◦ December 5, 2019Copywriter Chloe Marshall interviews Creative Director Nicola Edginton, Art Director David Souch, Account Director Zoë March and Senior Account Manager …Read MoreCreative Insights: Engaging customers to fight fraud
markmaking* ◦ December 5, 2019With fraud at an all time high, it’s never been more important to raise awareness on how to protect yourself …Read MoreThe power of language: beyond sound
markmaking* ◦ October 22, 2019Last time, we looked at how a message sounds is as important – if not more – than what the …Read MoreStrong words: The true value of language
markmaking* ◦ September 26, 2019When we talk about ‘brand’, we usually think visually. Logos. Colour schemes. Typography. Packaging. Product design. Sometimes we might go …Read MoreTech Brands: what do you do when nobody’s waiting to hear from you?
markmaking* ◦ September 4, 2019This is the last instalment in a series on brand marketing for tech businesses. Last time, we told you that …Read MoreA MyHealthTribe update
markmaking* ◦ July 24, 2019“The aim of this programme is to support every mark-maker as a whole person, not just an employee, in pursuit …Read MoreMetaphors in creative copywriting – metaphorically speaking
markmaking* ◦ July 22, 2019I read the other day that we use metaphors about every 25 words. Which seemed a lot. So I started …Read MoreGetting into the team spirit
markmaking* ◦ July 15, 2019What initially started as a celebration of the Netball World Cup through sharing Hannah’s netball success, quickly sparked other mm* …Read MoreCreative insights: a campaign through time
markmaking* ◦ July 5, 2019Marianne interviews Senior Designer Meg, Copywriter Chloe, Creative Director Nic, Artworker Debs, and Account Director Emily about our recent project …Read More
