The logo memory challenge
markmaking* ◦ April 6, 2021We recently read an article about a logo memory challenge. Signs.com asked 156 Americans to draw 10 iconic and famous …Read MoreTone of Voice Questions
markmaking* ◦ April 5, 2021Tone of voice has been pretty hot for a while. In sectors that have been traditionally dusty and conformist …Read More‘Blanding’ – What, Why and How to Avoid It.
Alastair Williams ◦ April 1, 2021What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …Read MoreCyborg art – Painting sound & Dancing seismic waves.
markmaking* ◦ March 23, 2021Most of us probably associate cyborgs with science fiction, but what does it look like when cyborgs make art? It’s …Read MoreBBC Micro Games – The Complete BBC Games Archive
markmaking* ◦ March 1, 2021The gaming world has come a long way since the 1980s, with huge leaps forward in technology (it’s bizarre to …Read MoreB2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society
Zoe March ◦ February 2, 2021In the third in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read MoreA peek into the pantry: The wonderful work of The Chippy Larder
markmaking* ◦ December 18, 2020The Chippy Larder is our local food initiative, and this year it’s been the beating heart of our community – …Read MoreHelp make it a Jolly Goody Christmas this year with FareShare
markmaking* ◦ December 18, 2020It seems incredible that in the 21st century, over 8.4 million people across the UK still struggle to afford to …Read MoreBringing a Jolly Goody Christmas to our local community
markmaking* ◦ December 18, 2020This year we’ve been overwhelmed with admiration for all the incredible people across the country who have pitched in to …Read MoreB2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson
Zoe March ◦ November 17, 2020In the second in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read MoreBrand Magnetism & How to Create Winning Investor Presentations
Alastair Williams ◦ October 28, 2020Once upon a time… My youngest Joe is 10. He’s mildly dyslexic, so over the years we’ve worked particularly hard …Read MoreMagnetic Brands live at Marketing Showcase
markmaking* ◦ September 30, 2020At Marketing Showcase on 15th September 2020, mark-making* Co-Founder Ali Williams, shared his thoughts on Brand Magnetism to a virtual …Read More
