-
Looking part III – Several different hats
markmaking* ◦ October 14, 2014
Lisa Davies – Account Director (Above, far right) I started working in print many moons ago, so my career has …Read More
-
A quick guide to writing in plain English
markmaking* ◦ August 26, 2014
Fitness for purpose When writing for any particular purpose, the aim is to meet an objective. To meet the objective, …Read More
-
Looking part I – In the beginning…
Steve Turner ◦ July 22, 2014
Steve Turner – Founder and Creative Director Ali and I met while we were at university in Lancaster, on a …Read More
-
Marketing hate sales and sales think marketing are useless – it’s time to play book.
markmaking* ◦ June 26, 2014
It’s that age-old adage again: sales and marketing can’t see corporate-eye-to-eye. Sales think all marketing do is order branded stationery and …Read More -
Look at me! The importance of vital visual branding in social media
markmaking* ◦ May 22, 2014
Want to take your social media to the next level? Make it visual! The well known secret of visual social …Read More -
‘Short is Sweet’ and other tales of best copy practice in social media
markmaking* ◦ April 3, 2014
Are you sitting comfortably? Then I’ll begin. Short is Sweet. In a not-so-distant land, in a time not so different …Read More
-
Big data: its growth in 2013 and what the future holds
markmaking* ◦ February 27, 2014
Big data became one of the buzzwords on marketing and business professionals’ lips in 2013. Although the concept of big …Read More -
Which are the most important KPIs in digital marketing
markmaking* ◦ January 29, 2014
Time and time again, one of the biggest slip-ups I see businesses making with their marketing, especially digital marketing, is …Read More -
The anatomy of a website: a beginner’s guide to content management systems
markmaking* ◦ September 5, 2013
Do you know how to edit a Microsoft Office document? You open a document in Microsoft Word, type your changes, …Read More -
Why content marketing isn’t exclusive to the big brands
markmaking* ◦ August 15, 2013
You’d be forgiven for thinking that content marketing is a big brand’s game. After all, the blog posts you read …Read More -
Don’t deflate just yet: Flat design, it’s the “in” thing
markmaking* ◦ July 25, 2013
All the big companies like Apple, Google, and Microsoft are doing it, so you should be too right, right? …Read More
-
How to create an editorial calendar
markmaking* ◦ June 7, 2013
In my last post about content marketing, An Introduction to Brand Publishing, I said that brands need to start thinking …Read More