Emotion is energy
Zoe March ◦ November 3, 2017Emotion is energy. Embrace it, channel it, but please don’t crush it. I was recently reading the November issue of …Read MoreB2B financial services: the hard art of standing apart
Alastair Williams ◦ October 5, 2017No two ways about it, the B2B financial services sector is a fiercely competitive and challenging one. It’s awash with …Read MoreGDPR and email marketing
markmaking* ◦ September 26, 2017The General Data Protection Act (GDPR) came into effect in May 2018. The original directive for EU Data Protection is …Read MoreFreely given: community by design
Nicola Edginton ◦ June 14, 2017Chatting with my Nan recently, I got to thinking about how much the world has changed since she was young …Read MoreTo tease or not to tease?
Alastair Williams ◦ April 28, 2016A client asked me to lay it out for them recently: why should they run a campaign to launch their …Read MoreLooking Part V: Beyond the idea
Alastair Williams ◦ February 11, 2015Over the course of this series, a number of my fellow mark-makers have provided some terrific insights into the art …Read MoreLooking part III – Several different hats
markmaking* ◦ October 14, 2014Lisa Davies – Account Director (Above, far right) I started working in print many moons ago, so my career has …Read MoreA quick guide to writing in plain English
markmaking* ◦ August 26, 2014Fitness for purpose When writing for any particular purpose, the aim is to meet an objective. To meet the objective, …Read MoreLooking part I – In the beginning…
Steve Turner ◦ July 22, 2014Steve Turner – Founder and Creative Director Ali and I met while we were at university in Lancaster, on a …Read MoreMarketing hate sales and sales think marketing are useless – it’s time to play book.
markmaking* ◦ June 26, 2014It’s that age-old adage again: sales and marketing can’t see corporate-eye-to-eye. Sales think all marketing do is order branded stationery and …Read MoreLook at me! The importance of vital visual branding in social media
markmaking* ◦ May 22, 2014Want to take your social media to the next level? Make it visual! The well known secret of visual social …Read More‘Short is Sweet’ and other tales of best copy practice in social media
markmaking* ◦ April 3, 2014Are you sitting comfortably? Then I’ll begin. Short is Sweet. In a not-so-distant land, in a time not so different …Read More
