Brand humour in B2B marketing
Alastair Williams ◦ March 15, 2023H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …Read MoreHow to develop branded content in financial services
markmaking* ◦ February 23, 2023What is branded content? In an industry (marketing) awash with buzzwords, it’s worth beginning with what branded content actually is. …Read MoreBuilding brand salience in financial services
Alastair Williams ◦ February 23, 2023What is brand salience? So you’ve got the best mortgage product hands down. Your rates and terms are chart-topping. Your …Read Moremark-making* presents…The A-Z of B2B brand building
Alastair Williams ◦ December 6, 2022B is for…Blanding It’s a made-up word, and I’m sure we won’t have been the first to have thought of …Read Moremark-making* presents…The A-Z of B2B brand building
Alastair Williams ◦ October 28, 2022Welcome to the first of, you guessed it, 26 posts in our A-Z of B2B brand building; an insight-packed alphabetical …Read MoreTo refresh or rebrand? That is the question.
Alastair Williams ◦ September 29, 2022For any business looking to thrive over the long-term, it’s well recognised that a strong brand identity is vital. As …Read MoreHow to generate ideas for blog posts
markmaking* ◦ August 1, 2022Generating content ideas to slot into your editorial calendar is not easy. Whether you are just starting out or if …Read MoreWhat we learnt from the “What clients think” 2022 report…
markmaking* ◦ July 27, 2022With the recent publication of the What clients think report for 2022, it served up timely reminders of the lay …Read MoreB2B brand building & why consistency rules
Alastair Williams ◦ June 23, 2022Knock knock Who’s there? It’s me, in my first summer after graduating university. I’m in the US, tapping nervously on …Read MoreThe creative process: what to do when it gets worse before it gets better
markmaking* ◦ May 25, 2022“It’s good to have an end to journey towards; but it is the journey that matters, in the end.” – …Read MoreSame, same, but different? Common brand challenges in financial services
Alastair Williams ◦ May 12, 2022The work we do at mark-making* is ultimately about problem solving. We may be a strategic and creative agency with …Read MorePlanet-positivity we royally approve of
Mike Watson ◦ May 4, 2022Here at mark-making*, we’re all about the greater good – which is why we do whatever we can, whenever and …Read More
