AI and the very real B2B future
markmaking* ◦ October 1, 2024The future is here and now If you’ve been anywhere near a marketing strategy session lately, chances are someone’s dropped …Read MoreB2B Branding: A Complete Guide
Alastair Williams ◦ August 5, 2024Branding is key to the success of any B2B organisation. Stripped to its essence, it’s about defining a clear and …Read MoreB2B More Human launches with webinar
markmaking* ◦ May 10, 2024B2B marketing has long been viewed as B2C’s less sexy cousin. Cold, clinical and cognitive, its preoccupation with product-driven campaigns …Read MoreFifty shades of green
markmaking* ◦ October 25, 2023You’ve probably heard of ‘greenwashing’ – the practice of presenting business operations as ‘greener’ than they actually are. What you …Read MoreThe value of brand values in B2B
markmaking* ◦ August 23, 2023V is for…Values In the July 2002 edition of the Harvard Business Review, Patrick M. Lencioni cites the published values …Read MoreThe universal truths behind the best B2B
Mike Watson ◦ July 27, 2023U is for…Universal Truths “The truth is always the strongest argument” Sophocles It might seem a bit much to kick …Read MoreFinding a way through
David Souch ◦ July 26, 2023My mum always likes to remind me, as all mothers do, of my childhood. I wrote recently that one memory …Read MoreGoing Jargon-Free in B2B
markmaking* ◦ June 26, 2023J is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …Read MoreWhy B Corp and What’s Next?
Steve Turner ◦ May 25, 2023Every business needs to make a profit. That goes without saying. Profit is the fuel for everything we do. But …Read MoreBrand curiosity in B2B marketing
markmaking* ◦ May 24, 2023C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …Read MoreWhatever happened to the curious ones?
markmaking* ◦ April 26, 2023This month, mm* has the honour of sponsoring the ChipLit Fest, an annual occasion where people gather from near and …Read MoreEmotional branding in B2B marketing
Alastair Williams ◦ March 15, 2023E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …Read More
