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Views, news and musings

Here’s where you’ll find the latest from mark-making*, B2B and brand banter, and a wealth of curiosity around creativity. Can’t get enough of it? For your monthly shot of inspiration and insight delivered direct to your device, join our growing band of newsletter subscribers.

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  • Lessons from an unexpected email, sometimes it’s good to be different.

    markmaking* ◦ August 14, 2018

    I recently received an unexpected email from Emerald Street, a lifestyle newsletter that is a trusted friend with its recommendations …
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    Tags
    • advertising
    • audience
    • branding
    • thought leadership
  • Creative insights – interesting research

    Steve Turner ◦ August 3, 2018

    Copy Intern Marianne interviews Creative Director Steve about his recent project for Pepper. Q. Tell me a bit about the …
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    Tags
    • client projects
    • interesting
    • multichannel
    • projects
    • research
  • Meet Debs, Hannah and Marianne

    markmaking* ◦ July 23, 2018

    The last few months have brought us three new mark-makers. Debs joined the Artworking team, swiftly followed by Hannah our …
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    Tags
    • agency life
    • recruitment
    • studio
    • team
  • Telling the Full Story

    markmaking* ◦ July 16, 2018

    How a carefully-chosen ticket name improved customer understanding, saved time for front-of-house teams, helped to upsell the Trust’s full offering, …
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    Tags
    • Shakespeare Birthplace Trust
  • Technology, Innovation & Fast-growth: simply does it

    Alastair Williams ◦ July 3, 2018

    Products and ideas in the tech and innovation sector can be, by their nature, complex – often making the most …
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    Tags
    • branding
    • communications
    • innovation
    • technology
  • ChippyWellFest

    Emily Bridger ◦ June 26, 2018

    As part of our pro bono Project:Pledge, this year we’ve decided to commit to giving our time and skills to …
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    Tags
    • branding
    • identity projects
    • local
    • pro bono
    • project pledge
    • wellbeing
  • Own-brands are coming into their own

    Nicola Edginton ◦ June 8, 2018

    Supermarkets, the backbone of Great Britain, keeping us fed and watered and to be honest where I spend a disproportionate …
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    Tags
    • branding
    • design
    • identity
    • own-brand
    • strategy
  • A brief history of the emoji

    markmaking* ◦ May 30, 2018

    Ask any designer, we’re suckers for a set of brand guidelines. The past couple of years we’ve seen a trend …
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    Tags
    • design
    • emojis
    • fun stuff
    • history
  • We’re in the Campaign top 50 best places to work

    markmaking* ◦ May 8, 2018

    “With marketing and advertising facing greater competition for talent than ever before, the search for that perfect recipe of personal …
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    Tags
    • agency life
    • best places to work
    • employment
    • wellbeing
    • work
  • Accessibility for websites & why it matters

    markmaking* ◦ April 25, 2018

    Both- on and offline, people with disabilities often get a raw deal, because accessibility isn’t baked into the process. For …
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    Tags
    • accessibility
    • best practice
    • public transport
    • shannon young
    • VR
    • wearables
  • Your first look at mark-making*s new B2B financial services book. “The hard art of standing apart”

    Alastair Williams ◦ April 16, 2018

    Co-Founder and Creative Director, Ali Williams, has created an insight-packed new book that shares thoughts and observations from over 20 …
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    Tags
    • B2B
    • branding
    • creative agency
    • financial services
  • David on creativity

    David Souch ◦ April 13, 2018

    mark-makers on creativity In this series we’re asking mark-makers to reflect on their relationship with their craft and what inspires …
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    Tags
    • creativity
    • design
    • inspiration
    • studio
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