Brand Magnetism & How to Create Winning Investor Presentations
Alastair Williams ◦ October 28, 2020Once upon a time… My youngest Joe is 10. He’s mildly dyslexic, so over the years we’ve worked particularly hard …Read MoreMagnetic Brands live at Marketing Showcase
markmaking* ◦ September 30, 2020At Marketing Showcase on 15th September 2020, mark-making* Co-Founder Ali Williams, shared his thoughts on Brand Magnetism to a virtual …Read MoreB2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance
Zoe March ◦ September 11, 2020Brand. A word seemingly innocuous. Just one syllable, yet consistently overused, misused, and misunderstood. No more so than in the …Read MoreThe Power of Being More Human – An Introduction to Brand Magnetism
Alastair Williams ◦ July 30, 2020These are [insert preferred adjective here] times. What did you go for? Challenging, surreal, mad, unprecedented? The world is in …Read MoreLessons in lockdown. A schooling in business from a 12-year old.
Alastair Williams ◦ June 5, 2020My 12-year old daughter can drive me mad and delight me in pretty equal measure. Stubborn, single-minded, emotional. Asking for …Read MoreFurlough diaries
markmaking* ◦ May 12, 2020From voluntary work to homeschooling, the finessing of baking skills to scrubs bags stitchin’, the team at mark-making* have been …Read MoreWebinar: B2B and the pursuit of Brand Magnetism
Alastair Williams ◦ May 5, 2020How to increase appeal, loyalty, trust and resilience this year and beyond The live event has been and gone, and …Read MoreWhy B2B brands need to think long-term amid the COVID-19 pandemic
Zoe March ◦ April 9, 2020B2B brands need to think long-term amid COVID-19 How to survive the storm and thrive beyond Chances are, if you’re …Read MoreThe show must go on
markmaking* ◦ March 30, 2020The show must go on! Even with lockdown taking over most of the UK, here at mark-making* we’re keeping spirits …Read MoreCreative Insights: Will’s Kitchen
markmaking* ◦ December 5, 2019Copywriter Chloe Marshall interviews Creative Director Nicola Edginton, Art Director David Souch, Account Director Zoë March and Senior Account Manager …Read MoreCreative Insights: Engaging customers to fight fraud
markmaking* ◦ December 5, 2019With fraud at an all time high, it’s never been more important to raise awareness on how to protect yourself …Read MoreThe power of language: beyond sound
markmaking* ◦ October 22, 2019Last time, we looked at how a message sounds is as important – if not more – than what the …Read MoreStrong words: The true value of language
markmaking* ◦ September 26, 2019When we talk about ‘brand’, we usually think visually. Logos. Colour schemes. Typography. Packaging. Product design. Sometimes we might go …Read MoreTech Brands: what do you do when nobody’s waiting to hear from you?
markmaking* ◦ September 4, 2019This is the last instalment in a series on brand marketing for tech businesses. Last time, we told you that …Read MoreA MyHealthTribe update
markmaking* ◦ July 24, 2019“The aim of this programme is to support every mark-maker as a whole person, not just an employee, in pursuit …Read MoreMetaphors in creative copywriting – metaphorically speaking
markmaking* ◦ July 22, 2019I read the other day that we use metaphors about every 25 words. Which seemed a lot. So I started …Read More
