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Views, news and musings

Here’s where you’ll find the latest from mark-making*, B2B and brand banter, and a wealth of curiosity around creativity. Can’t get enough of it? For your monthly shot of inspiration and insight delivered direct to your device, join our growing band of newsletter subscribers.

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  • Cover of mark-making* Impact Report 2023-2024 featuring team members walking through bluebell forest, B Corp certified logo visible

    Impact Report 2023–24: reflecting honestly on a testing period

    Steve Turner ◦ January 28, 2026

    Our 2023–24 Impact Report is an honest reflection on resilience, learning, and what we’re building for the future. Impact isn’t always linear.

    Tags
    • b corp
    • goodmarks
  • A group shot of the mark-making* team sitting at a long wooden table inside the FarmEd café, smiling at the camera while enjoying their meal together.

    Walking the walk

    Steve Turner ◦ October 28, 2025

    Armed with hiking boots and empty bellies, the mark-makers set off to “walk the walk” for our belated summer social. The day started at FarmEd, a pioneering regenerative farm , before a trek back to Chippy that took us right through Diddly Squat Farm. It was a fantastic afternoon of sustainable food, scenic views, and wandering conversations.

    Tags
    • goodmarks
    • team
    • work social
  • Steve Turner stands smiling in the middle of a residential street lined with British terraced houses, styled as a 1980s Green Cross Code Man-inspired cyber superhero. He wears a white costume with green sleeves featuring a large green 'X' symbol across the chest, and holds a vintage brick mobile phone. The image has a warm, nostalgic 1980s colour grade with parked cars visible along both sides of the street, evoking the era when the Green Cross Code Man appeared on British television teaching road safety.

    What the Green Cross Code Man taught us about making cyber security human

    Steve Turner ◦ October 13, 2025

    Stop, look, listen before you click. Steve argues cyber security needs a human-centred national campaign, making online safety as memorable as the Green Cross Code Man’s road safety lessons.

    Tags
    • B2B More Human
    • cyber security
  • A B2B lesson in rocket science

    markmaking* ◦ October 6, 2025

    “I worry that B2B marketing is a glorified extension of the sales team. That’s not where the value is.” Rory …
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    Tags
    • A-Z of B2B
    • B2B
    • brand building
    • brand strategy
  • Graphic image depicting the three awards wins from the British Bank Awards for Marketing Partner of the Year, 2020, 2021 and 2025

    Winning the British Bank Awards, again – and why it matters

    Alastair Williams ◦ September 9, 2025

    Celebrating our 30th anniversary with a third British Bank Awards win feels like more than recognition. It’s proof that consistency, creativity and genuine partnership aren’t just buzzwords – they’re what keep us thriving in financial services.

    Tags
    • B2B
    • B2B marketing
    • brand building
    • brand strategy
    • financial services
    • team
  • Decomplexify B2B with simplicity

    markmaking* ◦ August 11, 2025

    Less really is more “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” Hans …
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    Tags
    • A-Z of B2B
    • B2B
    • brand building
    • brand strategy
  • Woman in green tractor, wearing sunglasses. She is smiling widely and holding the steering wheel. Visible text on her shirt: "JURASSIC PARK.

    Hi-ho! It’s back to Hidcote we go.

    Steve Turner ◦ June 23, 2025

    The mark-makers were back in action at Hidcote Gardens, getting stuck in as part of our goodmarks* initiative. With sleeves rolled up and wheelbarrows at the ready, we revisited one of our favourite volunteering spots to support their brilliant biodiversity work. From rock borders to pollinator prep, it was a day of sunshine, soil, and shared purpose.

    Tags
    • goodmarks
    • team
    • volunteering
  • Seeing is perceiving in B2B

    markmaking* ◦ June 16, 2025

    How is perception perceived? Perception is a powerful force. It’s not just about what your brand does but how it’s …
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    Tags
    • A-Z of B2B
    • B2B
    • brand building
    • brand strategy
  • Unlock your B2B brand with key messaging

    markmaking* ◦ April 21, 2025

    “Do not try to do everything. Do one thing well.” Steve Jobs One plus one equals millions The founder (ahem, …
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    Tags
    • A-Z of B2B
    • B2B
    • brand building
    • brand strategy
  • Imagination is a B2Beautiful thing

    markmaking* ◦ February 25, 2025

    “To raise new possibilities requires creative imagination.” Albert Einstein Try to recall the last time you saw something imaginative and …
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    Tags
    • A-Z of B2B
    • B2B
    • brand building
    • brand strategy
  • Red and white split background with text. Left side: "The A to Z of B2B brand building" in white on red. Right side: "D* is for Data" in red on white.

    Putting data to work in B2B

    markmaking* ◦ January 23, 2025

    Data. It’s the new oil, but is it the be-all and end-all? For a long time now data has been …
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    Tags
    • A-Z of B2B
    • B2B
    • brand building
    • brand strategy
  • Man with short hair in white shirt. Text: "B2B brand campaigns." Background is red with a partial stone wall visible.

    mm* hosts a webinar on brand building with B2B campaigns

    Mike Watson ◦ January 9, 2025

    Like it or not, it’s hard to ignore the fact that we live in a world of instant gratification. Quick …
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    Tags
    • B2B
    • B2B marketing
    • brand building
    • campaigns
    • clients
    • thought leadership
1 2 3 … 31 Next »

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