Seeing is perceiving in B2B
markmaking* ◦ June 16, 2025How is perception perceived? Perception is a powerful force. It’s not just about what your brand does but how it’s …Read MoreUnlock your B2B brand with key messaging
markmaking* ◦ April 21, 2025“Do not try to do everything. Do one thing well.” Steve Jobs One plus one equals millions The founder (ahem, …Read MoreImagination is a B2Beautiful thing
markmaking* ◦ February 25, 2025“To raise new possibilities requires creative imagination.” Albert Einstein Try to recall the last time you saw something imaginative and …Read MorePutting data to work in B2B
markmaking* ◦ January 23, 2025Data. It’s the new oil, but is it the be-all and end-all? For a long time now data has been …Read Moremm* hosts a webinar on brand building with B2B campaigns
Mike Watson ◦ January 9, 2025Like it or not, it’s hard to ignore the fact that we live in a world of instant gratification. Quick …Read MoreB2B and generosity
markmaking* ◦ January 2, 2025It’s big. And it’s clever In the busy world of B2B marketing, it’s easy to get laser focused on the …Read Moremark-makers gAIning an edge
Steve Turner ◦ December 5, 2024AI is transforming creativity. Discover how mark-making is embracing AI as our new ‘e-tern’, amplifying talent, reducing grunt work, and unlocking endless opportunities to deliver smarter, game-changing campaigns for our clients.Is a good employer brand the missing corner of your branding jigsaw?
markmaking* ◦ December 4, 2024Is your employer brand the missing puzzle piece? Aligning your values with employee experience can boost loyalty, reduce turnover, and strengthen your brand inside and out. Let’s explore why it’s essential for successIs your rebrand stuck in ‘next year’ mode? Five reasons to act now
Alastair Williams ◦ December 4, 2024Delaying a rebrand might feel like the easiest choice when faced with competing priorities, but it’s a costly one. From lost revenue and weakened competitive positioning to eroded brand equity and employee disengagement, the risks stack up fast. Here’s why acting now on your rebrand is crucial for long-term success.Overdale Studios: A little space of my own
David Souch ◦ December 4, 2024Creative powerhouse and artist David Souch shares his vision for Overdale Studios, a metaphorical space where he can fully explore his artistic passions. From his vibrant paintings to his inspiring journey, David’s story is a testament to balancing creativity with life’s demands. Discover more about his dreams and artistry in our latest blog post.New faces and going places at mark-making*
markmaking* ◦ October 23, 2024Two fresh faces joined us recently, and one well-known mark-maker got promoted. It’s been a busy month or two for …Read MoreAI and the very real B2B future
markmaking* ◦ October 1, 2024The future is here and now If you’ve been anywhere near a marketing strategy session lately, chances are someone’s dropped …Read More
