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Views, news and musings

Here’s where you’ll find the latest from mark-making*, B2B and brand banter, and a wealth of curiosity around creativity. Can’t get enough of it? For your monthly shot of inspiration and insight delivered direct to your device, join our growing band of newsletter subscribers.

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  • Hi-viz heroes Hi-viz heroes

    Hi-viz heroes

    Russ Holt ◦ February 27, 2023

    I’ve regularly participated in parkrun: an incredibly popular – and free –  weekly 5k run/walk. And as my son is …
    Read More
  • How to develop branded content in financial services How to develop branded content in financial services

    How to develop branded content in financial services

    markmaking* ◦ February 23, 2023

    What is branded content? In an industry (marketing) awash with buzzwords, it’s worth beginning with what branded content actually is. …
    Read More
  • Building brand salience in financial services Building brand salience in financial services

    Building brand salience in financial services

    Alastair Williams ◦ February 23, 2023

    What is brand salience? So you’ve got the best mortgage product hands down. Your rates and terms are chart-topping. Your …
    Read More
  • More than just volunteering More than just volunteering

    More than just volunteering

    David Souch ◦ January 30, 2023

    This was supposed to be a post about my time volunteering at the amazing ICE Centre owned by Martin and …
    Read More
  • Back from mm*aternity Back from mm*aternity

    Back from mm*aternity

    Emily Bridger ◦ January 30, 2023

    How do you step back into the world of work after your world has changed? From the morning commute to …
    Read More
  • ‘Tis the season to be kind to your mind ‘Tis the season to be kind to your mind

    ‘Tis the season to be kind to your mind

    markmaking* ◦ December 15, 2022

    Recently, the team at mark-making* embarked on an epic 13-mile hike along the Cotswold Way, raising awareness and money for …
    Read More
  • mark-making* presents…The A-Z of B2B brand building mark-making* presents…The A-Z of B2B brand building

    mark-making* presents…The A-Z of B2B brand building

    Alastair Williams ◦ December 6, 2022

    B is for…Blanding It’s a made-up word, and I’m sure we won’t have been the first to have thought of …
    Read More
  • Walking the Lost Hours Walk for CALM Walking the Lost Hours Walk for CALM

    Walking the Lost Hours Walk for CALM

    markmaking* ◦ November 24, 2022

    Standing 302 metres above sea level, the Broadway tower marked the summit of what proved to be a fantastic day …
    Read More
  • Style & strategy: Celebrating 20 years with F.Hinds Style & strategy: Celebrating 20 years with F.Hinds

    Style & strategy: Celebrating 20 years with F.Hinds

    Nicola Edginton ◦ November 24, 2022

    This year marks 20 years of working with F.Hinds – the independent family-run, high street jewellers, first established in 1856. …
    Read More
  • Branching out for a good cause Branching out for a good cause

    Branching out for a good cause

    markmaking* ◦ October 28, 2022

    Campden Home Nursing (CHN) is an incredible local charity supporting those with a life-limiting illness and their families. While many …
    Read More
  • mark-making* presents…The A-Z of B2B brand building mark-making* presents…The A-Z of B2B brand building

    mark-making* presents…The A-Z of B2B brand building

    Alastair Williams ◦ October 28, 2022

    Welcome to the first of, you guessed it, 26 posts in our A-Z of B2B brand building; an insight-packed alphabetical …
    Read More
  • To refresh or rebrand? That is the question. To refresh or rebrand? That is the question.

    To refresh or rebrand? That is the question.

    Alastair Williams ◦ September 29, 2022

    For any business looking to thrive over the long-term, it’s well recognised that a strong brand identity is vital. As …
    Read More
  • It’s a family affair! It’s a family affair!

    It’s a family affair!

    markmaking* ◦ August 31, 2022

    It wouldn’t be summer without the annual mark-making* family social. A relaxed event with festival vibes, where mark-makers and their …
    Read More
  • How to generate ideas for blog posts How to generate ideas for blog posts

    How to generate ideas for blog posts

    markmaking* ◦ August 1, 2022

    Generating content ideas to slot into your editorial calendar is not easy. Whether you are just starting out or if …
    Read More
  • What we learnt from the “What clients think” 2022 report… What we learnt from the “What clients think” 2022 report…

    What we learnt from the “What clients think” 2022 report…

    markmaking* ◦ July 27, 2022

    With the recent publication of the What clients think report for 2022, it served up timely reminders of the lay …
    Read More
  • Making an exhibition of myself! Making an exhibition of myself!

    Making an exhibition of myself!

    Russ Holt ◦ July 27, 2022

    How I ticked off an experience from my bucket list. After leaving Art College in the 1990s, I’ve carried on …
    Read More
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