A social to wax lyrical about
markmaking* ◦ May 25, 2022Prior to 2020, mark-making* liked to take an afternoon a couple of times a year to step away from our …Read MoreSame, same, but different? Common brand challenges in financial services
Alastair Williams ◦ May 12, 2022The work we do at mark-making* is ultimately about problem solving. We may be a strategic and creative agency with …Read MorePlanet-positivity we royally approve of
Mike Watson ◦ May 4, 2022Here at mark-making*, we’re all about the greater good – which is why we do whatever we can, whenever and …Read MoreNow we’re cooking!
Mike Watson ◦ March 29, 2022This March has played host to B Corp Month – an international celebration of all that’s good about the incredible …Read MoreThe girl-power behind the horse-power of F1
Steve Turner ◦ March 29, 2022How Ellie Norman and her team’s strategic thinking gave the green light to Netflix’s ‘Drive to Survive’ series and the …Read MoreMeet the new signings!
markmaking* ◦ March 29, 2022We couldn’t be happier to welcome the rather splendid Rich Canueto-Cook and Nick Tyler aboard the good ship mm*. One’s …Read MoreThe importance of the Creative Brief
Mike Watson ◦ January 25, 2022The average creative agency deals with hundreds of documents over the course of a working week – and tens of …Read MoreWhat a relief!
Nicola Edginton ◦ December 20, 2021“The most wonderful time of the year” is finally here at mark-making*, we’ve been inking outside the box. This Christmas …Read MoreWebinar: The Value of Brand Distinctiveness & How to Achieve It
Alastair Williams ◦ December 10, 2021The importance of standing out from the crowd remains the perennial challenge for businesses. And as meaningful and compelling product …Read MoreA workout that benefits us all
Mike Watson ◦ November 26, 2021Chippy Green Gym. It’s not really a gym. It’s definitely not a chippy. And upon first glance, it’s a name …Read MoreOur ‘rubbish’ answer to waste management
markmaking* ◦ November 9, 2021The theory of marginal gains championed by Sir Dave Brailsford (Team GB cycling coach) has long been revered at mark-making*. …Read MoreKeeping the client fires burning
Mike Watson ◦ November 2, 2021Martin. Martin Tattersall. That’s the name of my best mate. We’ve been as thick as thieves for 29 years. We …Read MoreB2B Brand Building: an interview with Simon Martin, Pepper Money
Zoe March ◦ October 29, 2021In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.What is brand equity and how do you build it?
markmaking* ◦ October 22, 2021I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …Read MoreB2B Brand Building: an interview with Zoe Robson, Architas
Zoe March ◦ September 24, 2021In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.A crafty identity for start-up planning consultancy Laister
Nicola Edginton ◦ September 23, 2021The challenge How do you express the uniquely quirky character of a team of self-confessed ‘case-law nerds’ without compromising credibility? …Read More
