Views, news and musings

Big data became one of the buzzwords on marketing and business professionals’ lips in 2013. Although the concept of big …Read More

Time and time again, one of the biggest slip-ups I see businesses making with their marketing, especially digital marketing, is …Read More

Do you know how to edit a Microsoft Office document? You open a document in Microsoft Word, type your changes, …Read More

You’d be forgiven for thinking that content marketing is a big brand’s game. After all, the blog posts you read …Read More

  All the big companies like Apple, Google, and Microsoft are doing it, so you should be too right, right? …Read More

In my last post about content marketing, An Introduction to Brand Publishing, I said that brands need to start thinking …Read More

Should writers be participating in social media? While some people are still questioning whether they should, the rest of the …Read More

If hadn’t already heard, last week Pinterest launched web analytics, allowing us to get some information about how our pins …Read More

  For designers like me, brought up on a solid diet of print design, the world is changing fast. Within …Read More

  When was the last time you tried something completely new? When we’re growing up our world is full of …Read More

When you think of ways to measure your social media return on investment (ROI) you’ll likely come to the conclusion …Read More

Three years after its launch, the pin-board style social site Pinterest has recently surprised marketeers with three new innovations including …Read More