-
Tone of Voice Questions
markmaking* ◦ April 5, 2021
Tone of voice has been pretty hot for a while. In sectors that have been traditionally dusty and conformist …Read More
-
‘Blanding’ – What, Why and How to Avoid It.
Alastair Williams ◦ April 1, 2021
What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …Read More
-
Cyborg art – Painting sound & Dancing seismic waves.
markmaking* ◦ March 23, 2021
Most of us probably associate cyborgs with science fiction, but what does it look like when cyborgs make art? It’s …Read More
-
BBC Micro Games – The Complete BBC Games Archive
markmaking* ◦ March 1, 2021
The gaming world has come a long way since the 1980s, with huge leaps forward in technology (it’s bizarre to …Read More
-
B2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society
Zoe March ◦ February 2, 2021
In the third in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read More
-
A peek into the pantry: The wonderful work of The Chippy Larder
markmaking* ◦ December 18, 2020
The Chippy Larder is our local food initiative, and this year it’s been the beating heart of our community – …Read More
-
Help make it a Jolly Goody Christmas this year with FareShare
markmaking* ◦ December 18, 2020
It seems incredible that in the 21st century, over 8.4 million people across the UK still struggle to afford to …Read More
-
Bringing a Jolly Goody Christmas to our local community
markmaking* ◦ December 18, 2020
This year we’ve been overwhelmed with admiration for all the incredible people across the country who have pitched in to …Read More
-
B2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson
Zoe March ◦ November 17, 2020
In the second in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read More
-
Brand Magnetism & How to Create Winning Investor Presentations
Alastair Williams ◦ October 28, 2020
Once upon a time… My youngest Joe is 10. He’s mildly dyslexic, so over the years we’ve worked particularly hard …Read More
-
Magnetic Brands live at Marketing Showcase
markmaking* ◦ September 30, 2020
At Marketing Showcase on 15th September 2020, mark-making* Co-Founder Ali Williams, shared his thoughts on Brand Magnetism to a virtual …Read More
-
B2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance
Zoe March ◦ September 11, 2020
Brand. A word seemingly innocuous. Just one syllable, yet consistently overused, misused, and misunderstood. No more so than in the …Read More