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Technology, Innovation & Fast-growth: positioning for growth
Alastair Williams ◦ June 13, 2021
Competition in the technology and innovation sector has never been so fierce. The pace of innovation and disruption may be …Read More
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B2B Brand Building: an interview with Jason Oakley, Recognise Bank
Zoe March ◦ May 18, 2021
In the fifth in our series of interviews on brand building, Zoë speaks to Jason Oakley, CEO of new bank …Read More
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THANK YOU for making us winners!
markmaking* ◦ May 14, 2021
Wednesday evening saw the big winners finally unveiled at The Drum Recommends Awards 2021. And we’re delighted to say that …Read More -
Meet Erin
markmaking* ◦ April 28, 2021
We’re delighted to introduce Erin, our new Account Manager who joined us in January. We’ll leave you all to get …Read More -
How to create timeless artwork like Saul Bass
markmaking* ◦ April 23, 2021
The Title Design of Saul Bass from Ian Albinson. It’s amazing how some classic designs can survive the test of …Read More -
The Three Cs and me
David Souch ◦ April 21, 2021
I was recently reading a book called ‘Applied Empathy’ by the entrepreneur and creative director Michael Ventura. Like any great …Read More
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Brand Publishing
markmaking* ◦ April 17, 2021
The idea of brand publishing isn’t an entirely new concept, but it’s taking its time to catch on. This is …Read More -
B2B Brand Building: an interview with Hannah Poulton, The Marketing Centre
Zoe March ◦ April 15, 2021
In the fourth in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …Read More
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The logo memory challenge
markmaking* ◦ April 6, 2021
We recently read an article about a logo memory challenge. Signs.com asked 156 Americans to draw 10 iconic and famous …Read More
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Tone of Voice Questions
markmaking* ◦ April 5, 2021
Tone of voice has been pretty hot for a while. In sectors that have been traditionally dusty and conformist (finance, …Read More
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‘Blanding’ – What, Why and How to Avoid It.
Alastair Williams ◦ April 1, 2021
What is blanding? ‘Blanding’ isn’t a new thing, but my sense is it’s on the rise. Brands within a category, …Read More
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Cyborg art – Painting sound & Dancing seismic waves.
markmaking* ◦ March 23, 2021
Most of us probably associate cyborgs with science fiction, but what does it look like when cyborgs make art? It’s …Read More