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Views, news and musings

Here’s where you’ll find the latest from mark-making*, B2B and brand banter, and a wealth of curiosity around creativity. Can’t get enough of it? For your monthly shot of inspiration and insight delivered direct to your device, join our growing band of newsletter subscribers.

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  • Big data: its growth in 2013 and what the future holds

    markmaking* ◦ February 27, 2014

    Big data became one of the buzzwords on marketing and business professionals’ lips in 2013. Although the concept of big …
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  • And then it was three… mm* social media award finalists

    markmaking* ◦ February 25, 2014

      After a whole month of intensive judging we are happy to announce the finalists of the mark-making* Social Media …
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    Tags
    • PROJECT:PLEDGE
    • WOBAs
  • Creativity never stops: the results of #mm_balls

    markmaking* ◦ February 5, 2014

    Christmas was made even more memorable in 2013 with Creativity Never Stops, our http://nexiumpharmacy-generic.org/ campaign showing that everyone has the …
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    Tags
    • instagram
  • Which are the most important KPIs in digital marketing

    markmaking* ◦ January 29, 2014

    Time and time again, one of the biggest slip-ups I see businesses making with their marketing, especially digital marketing, is …
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  • New year, new you? How to make a resolution you can stick to

    markmaking* ◦ January 9, 2014

    Christmas has now been and gone; the turkey has been eaten, decorations taken down, and the family have been sent …
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  • A picture paints a thousand words: the word of the year and its impact on marketing

    markmaking* ◦ January 7, 2014

    Only four years have passed since tweet was announced as the American Dialect Society’s word of the year, back in …
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  • Our top 10 Christmas ads

    markmaking* ◦ December 18, 2013

    With the festive spirit firmly set in and just over a week to go to Christmas day, here at mark-making* …
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    Tags
    • advertising
    • Christmas
  • Have a Ball this Christmas with mark-making*

    markmaking* ◦ December 18, 2013

    This Christmas we are asking you to get creative with your baubles for the chance to win £250 for your …
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    Tags
    • Christmas
  • mark-making* get merry at the Christmas party

    markmaking* ◦ December 3, 2013

    Yes, it’s that time of year again. The time has come for the mark-makers* to get a little bit [too] …
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    Tags
    • Christmas
    • Christmas party
  • Changing lives: student to employee

    markmaking* ◦ November 27, 2013

    The transition from being a full-time student to full-time employee is something that, for me, was looked upon with two …
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  • Celebrating The SMA Trust’s 10th anniversary

    markmaking* ◦ November 7, 2013

    Last Wednesday, Nic and Kasia became part of a very special celebration. For these two, going to London is always …
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    Tags
    • pro bono
    • PROJECT:PLEDGE
  • This month in social media: everything you need to know from October

    markmaking* ◦ October 30, 2013

    Advertising has featured heavily in this month’s roundup of all the social media news worth knowing. Last month it was …
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    Tags
    • roundup
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