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Views, news and musings

Here’s where you’ll find the latest from mark-making*, B2B and brand banter, and a wealth of curiosity around creativity. Can’t get enough of it? For your monthly shot of inspiration and insight delivered direct to your device, join our growing band of newsletter subscribers.

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  • Small robot with glowing eyes at desk. The robot is interacting with a tablet displaying text and an image. Visible text on the tablet includes: "A new era of AI assistants" and "The future is here." In the background, a large screen shows multiple images and text, but details are not clear. The setting appears to be a modern office with a window showing a blurred outdoor view.

    mark-makers gAIning an edge

    Steve Turner ◦ December 5, 2024

    AI is transforming creativity. Discover how mark-making is embracing AI as our new ‘e-tern’, amplifying talent, reducing grunt work, and unlocking endless opportunities to deliver smarter, game-changing campaigns for our clients.

    Tags
    • AI
    • brand strategy
    • creativity
    • training
  • Four cartoon people holding large icons. A woman holds a smiley face, a man holds a thumbs-up, another man holds a speech bubble with ellipsis, and a woman holds a heart. All are dressed in business attire.

    Is a good employer brand the missing corner of your branding jigsaw?

    markmaking* ◦ December 4, 2024

    Is your employer brand the missing puzzle piece? Aligning your values with employee experience can boost loyalty, reduce turnover, and strengthen your brand inside and out. Let’s explore why it’s essential for success

    Tags
    • B2B
    • B2B marketing
    • brand building
    • brand strategy
    • branding
    • Employee Value Proposition
    • Employer branding
    • EVP
  • Hand holding smartphone with toggle switches. Visible text: "Rebrand," "Today," "Tomorrow," "Next week," "Next month," "Next year." "Next year" toggle is green, others are red.

    Is your rebrand stuck in ‘next year’ mode? Five reasons to act now

    Alastair Williams ◦ December 4, 2024

    Delaying a rebrand might feel like the easiest choice when faced with competing priorities, but it’s a costly one. From lost revenue and weakened competitive positioning to eroded brand equity and employee disengagement, the risks stack up fast. Here’s why acting now on your rebrand is crucial for long-term success.

    Tags
    • B2B
    • B2B marketing
    • brand building
    • brand strategy
    • branding
    • ROI
  • Soft gradient background with text overlay. The text reads "OVERDALE STUDIOS" in black, centered on the image.

    Overdale Studios: A little space of my own

    David Souch ◦ December 4, 2024

    Creative powerhouse and artist David Souch shares his vision for Overdale Studios, a metaphorical space where he can fully explore his artistic passions. From his vibrant paintings to his inspiring journey, David’s story is a testament to balancing creativity with life’s demands. Discover more about his dreams and artistry in our latest blog post.

    Tags
    • creative agency
    • Creative insights
    • creativity
    • team
  • Three people smiling in front of red abstract wall. Visible text: "NO BA 2023.

    New faces and going places at mark-making*

    markmaking* ◦ October 23, 2024

    Two fresh faces joined us recently, and one well-known mark-maker got promoted. It’s been a busy month or two for …
    Read More

    Tags
    • creative agency
    • Creative insights
    • new beginnings
    • new faces
  • Red and white split background with text. On the left, white text on a red background reads, "The A to Z of B2B brand building." On the right, red text on a white background reads, "F* is for Future.

    AI and the very real B2B future

    markmaking* ◦ October 1, 2024

    The future is here and now  If you’ve been anywhere near a marketing strategy session lately, chances are someone’s dropped …
    Read More

    Tags
    • A-Z of B2B
    • B2B
    • brand building
    • brand strategy
  • Three people canoeing on a river. The canoe is green with the text "Old Town" visible on the side. They are wearing life jackets and holding paddles. Lush greenery lines the riverbank in the background.

    Ahoy there! It be the mark-makers. Ghar.

    markmaking* ◦ September 24, 2024

    Our mark-makers* got their sea (well, river) legs out recently. In what some might describe as the Chipping Norton Armada, …
    Read More

    Tags
    • fun
    • team
    • work social
  • Four quadrants with different logos and designs. Top left: Dark blue background with "nationwide" in white and a red arc. Top right: Red background with "peppermoney" in white, a circular image of a face, and large text "Be more you." Bottom left: Blue geometric pattern with "Dell Technologies" in white. Bottom right: Dark background with a colorful abstract shape and a "P" in the center.

    B2B Branding: A Complete Guide

    Alastair Williams ◦ August 5, 2024

    Branding is key to the success of any B2B organisation. Stripped to its essence, it’s about defining a clear and …
    Read More
  • Smiling man on dark blue background. Text reads: "B2B More Human™".

    B2B More Human launches with webinar

    markmaking* ◦ May 10, 2024

    B2B marketing has long been viewed as B2C’s less sexy cousin. Cold, clinical and cognitive, its preoccupation with product-driven campaigns …
    Read More

    Tags
    • B2B
    • B2B marketing
    • B2Bmorehuman
    • Brand
    • brand building
    • clients
    • thought leadership
  • Our F.Hinds highlights of 2023

    markmaking* ◦ February 1, 2024

    In 2022 we celebrated 20 years of working with British family jewellers F.Hinds. Proudly independent, they were established in 1856 …
    Read More

    Tags
    • client projects
    • clientrelationships
    • digital
    • print design
    • team
  • mm* volunteering is bloomin’ marvellous

    markmaking* ◦ February 1, 2024

    Each year, mm*ers take time away from the office to volunteer for projects that are close to our hearts. This …
    Read More

    Tags
    • b-corp
    • goodmarks
    • volunteering
  • Pink foil angel silhouette with trumpet. No visible text.

    Rockin’ around to the rubbish we can’t do without

    markmaking* ◦ December 11, 2023

    Let’s face it. 2023’s been tough. So this Christmas, we give in. Instead of striving for it to be The …
    Read More

    Tags
    • charity
    • christmas campaign
    • team
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