Journal - mark-making* - Creative agency for pioneering B2B organisations

Putting data to work in B2B

Elliott Richards ◦ January 23, 2025

Data. It’s the new oil, but is it the be-all and end-all? For a long time now data has been …

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mm* hosts a webinar on brand building with B2B campaigns

Mike Watson ◦ January 9, 2025

Like it or not, it’s hard to ignore the fact that we live in a world of instant gratification. Quick …

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AI is transforming creativity. Discover how mark-making is embracing AI as our new ‘e-tern’, amplifying talent, reducing grunt work, and unlocking endless opportunities to deliver smarter, game-changing campaigns for our clients.

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Illustration of four diverse characters running and holding symbols representing positive engagement, including a smiley face, a thumbs up, a speech bubble, and a heart, symbolising the importance of employer branding and employee engagement.

Is a good employer brand the missing corner of your branding jigsaw?

Elliott Richards ◦ December 4, 2024

Is your employer brand the missing puzzle piece? Aligning your values with employee experience can boost loyalty, reduce turnover, and strengthen your brand inside and out. Let’s explore why it’s essential for success

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A digital illustration of a hand holding a smartphone displaying a toggle menu labelled "Rebrand." The menu shows options for timing a rebrand: "Today," "Tomorrow," "Next week," "Next month," and "Next year," with the "Next year" option switched on. The image conveys the idea of delaying action or postponing decisions related to branding.

Is your rebrand stuck in ‘next year’ mode? Five reasons to act now

Alastair Williams ◦ December 4, 2024

Delaying a rebrand might feel like the easiest choice when faced with competing priorities, but it’s a costly one. From lost revenue and weakened competitive positioning to eroded brand equity and employee disengagement, the risks stack up fast. Here’s why acting now on your rebrand is crucial for long-term success.

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Overdale Studios: A little space of my own

David Souch ◦ December 4, 2024

Creative powerhouse and artist David Souch shares his vision for Overdale Studios, a metaphorical space where he can fully explore his artistic passions. From his vibrant paintings to his inspiring journey, David’s story is a testament to balancing creativity with life’s demands. Discover more about his dreams and artistry in our latest blog post.

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