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Views, news and musings

Here’s where you’ll find the latest from mark-making*, B2B and brand banter, and a wealth of curiosity around creativity. Can’t get enough of it? For your monthly shot of inspiration and insight delivered direct to your device, join our growing band of newsletter subscribers.

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  • BBC Micro Games – The Complete BBC Games Archive

    markmaking* ◦ March 1, 2021

    The gaming world has come a long way since the 1980s, with huge leaps forward in technology (it’s bizarre to …
    Read More
  • B2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society B2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society

    B2B Brand Building: an interview with Spencer Clarke, Nationwide Building Society

    Zoe March ◦ February 2, 2021

    In the third in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
    Read More
  • A peek into the pantry: The wonderful work of The Chippy Larder A peek into the pantry: The wonderful work of The Chippy Larder

    A peek into the pantry: The wonderful work of The Chippy Larder

    markmaking* ◦ December 18, 2020

    The Chippy Larder is our local food initiative, and this year it’s been the beating heart of our community – …
    Read More
  • Help make it a Jolly Goody Christmas this year with FareShare Help make it a Jolly Goody Christmas this year with FareShare

    Help make it a Jolly Goody Christmas this year with FareShare

    markmaking* ◦ December 18, 2020

    It seems incredible that in the 21st century, over 8.4 million people across the UK still struggle to afford to …
    Read More
  • Bringing a Jolly Goody Christmas to our local community Bringing a Jolly Goody Christmas to our local community

    Bringing a Jolly Goody Christmas to our local community

    markmaking* ◦ December 18, 2020

    This year we’ve been overwhelmed with admiration for all the incredible people across the country who have pitched in to …
    Read More
  • B2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson B2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson

    B2B Brand Building: an interview with Patricia Antunez, Willis Towers Watson

    Zoe March ◦ November 17, 2020

    In the second in our series of interviews on brand building, and specifically its place in B2B marketing strategy, Zoë …
    Read More
  • Brand Magnetism & How to Create Winning Investor Presentations Brand Magnetism & How to Create Winning Investor Presentations

    Brand Magnetism & How to Create Winning Investor Presentations

    Alastair Williams ◦ October 28, 2020

    Once upon a time… My youngest Joe is 10. He’s mildly dyslexic, so over the years we’ve worked particularly hard …
    Read More
  • Magnetic Brands live at Marketing Showcase Magnetic Brands live at Marketing Showcase

    Magnetic Brands live at Marketing Showcase

    markmaking* ◦ September 30, 2020

    At Marketing Showcase on 15th September 2020, mark-making* Co-Founder Ali Williams, shared his thoughts on Brand Magnetism to a virtual …
    Read More
  • B2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance B2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance

    B2B Brand Building: an interview with Alastair Pegg, A-Plan Insurance

    Zoe March ◦ September 11, 2020

    Brand. A word seemingly innocuous. Just one syllable, yet consistently overused, misused, and misunderstood. No more so than in the …
    Read More
  • The Power of Being More Human – An Introduction to Brand Magnetism The Power of Being More Human – An Introduction to Brand Magnetism

    The Power of Being More Human – An Introduction to Brand Magnetism

    Alastair Williams ◦ July 30, 2020

    These are [insert preferred adjective here] times. What did you go for? Challenging, surreal, mad, unprecedented? The world is in …
    Read More
  • Lessons in lockdown. A schooling in business from a 12-year old. Lessons in lockdown. A schooling in business from a 12-year old.

    Lessons in lockdown. A schooling in business from a 12-year old.

    Alastair Williams ◦ June 5, 2020

    My 12-year old daughter can drive me mad and delight me in pretty equal measure. Stubborn, single-minded, emotional. Asking for …
    Read More
  • Furlough diaries Furlough diaries

    Furlough diaries

    markmaking* ◦ May 12, 2020

    From voluntary work to homeschooling, the finessing of baking skills to scrubs bags stitchin’, the team at mark-making* have been …
    Read More
  • Webinar: B2B and the pursuit of Brand Magnetism Webinar: B2B and the pursuit of Brand Magnetism

    Webinar: B2B and the pursuit of Brand Magnetism

    Alastair Williams ◦ May 5, 2020

    How to increase appeal, loyalty, trust and resilience this year and beyond The live event has been and gone, and …
    Read More
  • Why B2B brands need to think long-term amid the COVID-19 pandemic Why B2B brands need to think long-term amid the COVID-19 pandemic

    Why B2B brands need to think long-term amid the COVID-19 pandemic

    Zoe March ◦ April 9, 2020

    B2B brands need to think long-term amid COVID-19 How to survive the storm and thrive beyond Chances are, if you’re …
    Read More
  • The show must go on The show must go on

    The show must go on

    markmaking* ◦ March 30, 2020

    The show must go on! Even with lockdown taking over most of the UK, here at mark-making* we’re keeping spirits …
    Read More
  • Creative Insights: Will’s Kitchen Creative Insights: Will’s Kitchen

    Creative Insights: Will’s Kitchen

    markmaking* ◦ December 5, 2019

    Copywriter Chloe Marshall interviews Creative Director Nicola Edginton, Art Director David Souch, Account Director Zoë March and Senior Account Manager …
    Read More
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