Our ‘rubbish’ answer to waste management
markmaking* ◦ November 9, 2021The theory of marginal gains championed by Sir Dave Brailsford (Team GB cycling coach) has long been revered at mark-making*. …Read MoreKeeping the client fires burning
Mike Watson ◦ November 2, 2021Martin. Martin Tattersall. That’s the name of my best mate. We’ve been as thick as thieves for 29 years. We …Read MoreB2B Brand Building: an interview with Simon Martin, Pepper Money
Zoe March ◦ October 29, 2021In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass.What is brand equity and how do you build it?
markmaking* ◦ October 22, 2021I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …Read MoreB2B Brand Building: an interview with Zoe Robson, Architas
Zoe March ◦ September 24, 2021In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond.A crafty identity for start-up planning consultancy Laister
Nicola Edginton ◦ September 23, 2021The challenge How do you express the uniquely quirky character of a team of self-confessed ‘case-law nerds’ without compromising credibility? …Read MoreGenerating long-lasting Brand Loyalty
markmaking* ◦ September 21, 2021When you see pictures of people queuing outside the Apple store at 1am for the latest iPhone, that’s brand loyalty. …Read MoreThe problem with Purpose
Alastair Williams ◦ September 20, 2021Here goes I have an issue with the P-word. There, I’ve said it. As one of the most frequently used …Read MoreHow to create a brand identity
Alastair Williams ◦ September 7, 2021At mark-making*, we’ve been creating new brand identities and revitalising others that have lost their way, for over 25 years. …Read MoreFruits of our labour
Steve Turner ◦ September 2, 2021As part of the mark-making* volunteering scheme, I have given up my time to help support the Friends of Wolds …Read MoreSeeing double at the BBAs: An award so good, we won it twice
markmaking* ◦ July 29, 2021According to Mia Hamm (American soccer sensation and founder of The Mia Hamm Foundation), “It is more difficult to stay …Read MoreMeet Mike!
markmaking* ◦ June 30, 2021We’re thrilled to welcome multi-award-winning Creative Director Mike Watson to the mark-making* team. Come and spend a minute or two …Read MoreSmiling in the face of a pandemic
Emily Bridger ◦ June 30, 2021This month marks four years of me working at mark-making* – and what an amazing four years it’s been! As …Read MoreLeaving goodmarks* – making our business a force for good
Steve Turner ◦ June 24, 202126 years ago, the doors of mark-making* were opened for the very first time. And right from day one, Ali …Read MoreTechnology, Innovation & Fast-growth: positioning for growth
Alastair Williams ◦ June 13, 2021Competition in the technology and innovation sector has never been so fierce. The pace of innovation and disruption may be …Read MoreB2B Brand Building: an interview with Jason Oakley, Recognise Bank
Zoe March ◦ May 18, 2021In the fifth in our series of interviews on brand building, Zoë speaks to Jason Oakley, CEO of new bank …Read More
