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Now we’re cooking!
Mike Watson ◦ March 29, 2022
This March has played host to B Corp Month – an international celebration of all that’s good about the incredible …Read More -
The girl-power behind the horse-power of F1
Steve Turner ◦ March 29, 2022
How Ellie Norman and her team’s strategic thinking gave the green light to Netflix’s ‘Drive to Survive’ series and the …Read More -
Meet the new signings!
markmaking* ◦ March 29, 2022
We couldn’t be happier to welcome the rather splendid Rich Canueto-Cook and Nick Tyler aboard the good ship mm*. One’s …Read More -
The importance of the Creative Brief
Mike Watson ◦ January 25, 2022
The average creative agency deals with hundreds of documents over the course of a working week – and tens of …Read More -
What a relief!
Nicola Edginton ◦ December 20, 2021
“The most wonderful time of the year” is finally here at mark-making*, we’ve been inking outside the box. This Christmas …Read More -
Webinar: The Value of Brand Distinctiveness & How to Achieve It
Alastair Williams ◦ December 10, 2021
The importance of standing out from the crowd remains the perennial challenge for businesses. And as meaningful and compelling product …Read More -
A workout that benefits us all
Mike Watson ◦ November 26, 2021
Chippy Green Gym. It’s not really a gym. It’s definitely not a chippy. And upon first glance, it’s a name …Read More -
Our ‘rubbish’ answer to waste management
markmaking* ◦ November 9, 2021
The theory of marginal gains championed by Sir Dave Brailsford (Team GB cycling coach) has long been revered at mark-making*. …Read More -
Keeping the client fires burning
Mike Watson ◦ November 2, 2021
Martin. Martin Tattersall. That’s the name of my best mate. We’ve been as thick as thieves for 29 years. We …Read More -
B2B Brand Building: an interview with Simon Martin, Pepper Money
Zoe March ◦ October 29, 2021
In the seventh in our series of interviews on brand building, Zoë speaks to Simon Martin, Marketing Director at Pepper Money, about purpose as a commercial imperative and successfully navigating the global pandemic with a brand compass. -
What is brand equity and how do you build it?
markmaking* ◦ October 22, 2021
I’ve a confession. I’m a sucker for buying certain brands over others simply because I’ve a hunch they must be …Read More -
B2B Brand Building: an interview with Zoe Robson, Architas
Zoe March ◦ September 24, 2021
In the sixth in our series of interviews on brand building, Zoë speaks to Zoe Robson, Global Head of Innovation at Architas, about the key part that brand and creativity play in successful proposition development… and beyond. -
A crafty identity for start-up planning consultancy Laister
Nicola Edginton ◦ September 23, 2021
The challenge How do you express the uniquely quirky character of a team of self-confessed ‘case-law nerds’ without compromising credibility? …Read More -
Generating long-lasting Brand Loyalty
markmaking* ◦ September 21, 2021
When you see pictures of people queuing outside the Apple store at 1am for the latest iPhone, that’s brand loyalty. …Read More -
The problem with Purpose
Alastair Williams ◦ September 20, 2021
Here goes I have an issue with the P-word. There, I’ve said it. As one of the most frequently used …Read More -
How to create a brand identity
Alastair Williams ◦ September 7, 2021
At mark-making*, we’ve been creating new brand identities and revitalising others that have lost their way, for over 25 years. …Read More
