The value of brand values in B2B
markmaking* ◦ August 23, 2023V is for…Values In the July 2002 edition of the Harvard Business Review, Patrick M. Lencioni cites the published values …Read MoreGetting to know what’s on your doorstep
markmaking* ◦ August 9, 2023I’ve lived in Eynsham for the past thirteen years, so I’ve been aware of the Eynsham Day Centre (EDC) for …Read MoreThe universal truths behind the best B2B
Mike Watson ◦ July 27, 2023U is for…Universal Truths “The truth is always the strongest argument” Sophocles It might seem a bit much to kick …Read MoreFinding a way through
David Souch ◦ July 26, 2023My mum always likes to remind me, as all mothers do, of my childhood. I wrote recently that one memory …Read MoreMuddy Marvellous: Embracing “Some Down-and-Dirty Growing Fun”
markmaking* ◦ June 27, 2023Somehow, over the 16 months I have been at mark-making*, I’ve become known as some kind of Monty Don protégé. …Read MoreHear me out…
David Souch ◦ June 26, 2023Anyone who knows me, knows my love of music. And I mean love. Nothing is off the cards, and as …Read MoreGoing Jargon-Free in B2B
markmaking* ◦ June 26, 2023J is for…Jargon-free “From the beginning, Virgin used clear, ordinary language. If I could quickly understand a campaign concept, it …Read MoreA social just like mamm*a used to make
markmaking* ◦ May 30, 2023We know that creative inspiration can come from unexpected places. It’s part of the reason that our Spring social – …Read MoreOut and about at the D&AD Festival
markmaking* ◦ May 30, 2023A selection of mark-makers* made their way to this year’s D&AD festival, where the theme was “Make. Change”. It was …Read MoreWhy B Corp and What’s Next?
Steve Turner ◦ May 25, 2023Every business needs to make a profit. That goes without saying. Profit is the fuel for everything we do. But …Read MoreBrand curiosity in B2B marketing
markmaking* ◦ May 24, 2023C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …Read MoreLet’s hear it for the gong bath
markmaking* ◦ April 26, 2023Back in March, all mark-makers were ordered to have a bath – a gong bath. This activity – part of …Read MoreWhatever happened to the curious ones?
markmaking* ◦ April 26, 2023This month, mm* has the honour of sponsoring the ChipLit Fest, an annual occasion where people gather from near and …Read MoreThe secret garden having a significant impact
Zoe March ◦ March 27, 2023On my daily commute through the winding back lanes of rural West Oxfordshire, I would often wonder what was hidden …Read MoreEmotional branding in B2B marketing
Alastair Williams ◦ March 15, 2023E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …Read MoreBrand humour in B2B marketing
Alastair Williams ◦ March 15, 2023H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …Read More
