-
Brand curiosity in B2B marketing
markmaking* ◦ May 24, 2023
C is for…Curiosity “Curiosity and creativity are never far apart. You need to be curious to identify problems worth solving, …Read More -
Let’s hear it for the gong bath
markmaking* ◦ April 26, 2023
Back in March, all mark-makers were ordered to have a bath – a gong bath. This activity – part of …Read More -
Whatever happened to the curious ones?
markmaking* ◦ April 26, 2023
This month, mm* has the honour of sponsoring the ChipLit Fest, an annual occasion where people gather from near and …Read More -
The secret garden having a significant impact
Zoe March ◦ March 27, 2023
On my daily commute through the winding back lanes of rural West Oxfordshire, I would often wonder what was hidden …Read More -
Emotional branding in B2B marketing
Alastair Williams ◦ March 15, 2023
E is for…Emotion A tale of misconception Think B2C and it’s all about the feels. Think B2B and it’s all …Read More -
Brand humour in B2B marketing
Alastair Williams ◦ March 15, 2023
H is for…Humour Next up in our A-Z of B2B is H for Humour. Okay, okay. We all know B2B …Read More -
Hi-viz heroes
Russ Holt ◦ February 27, 2023
I’ve regularly participated in parkrun: an incredibly popular – and free – weekly 5k run/walk. And as my son is …Read More -
How to develop branded content in financial services
markmaking* ◦ February 23, 2023
What is branded content? In an industry (marketing) awash with buzzwords, it’s worth beginning with what branded content actually is. …Read More -
Building brand salience in financial services
Alastair Williams ◦ February 23, 2023
What is brand salience? So you’ve got the best mortgage product hands down. Your rates and terms are chart-topping. Your …Read More -
More than just volunteering
David Souch ◦ January 30, 2023
This was supposed to be a post about my time volunteering at the amazing ICE Centre owned by Martin and …Read More -
Back from mm*aternity
Emily Bridger ◦ January 30, 2023
How do you step back into the world of work after your world has changed? From the morning commute to …Read More -
‘Tis the season to be kind to your mind
markmaking* ◦ December 15, 2022
Recently, the team at mark-making* embarked on an epic 13-mile hike along the Cotswold Way, raising awareness and money for …Read More -
mark-making* presents…The A-Z of B2B brand building
Alastair Williams ◦ December 6, 2022
B is for…Blanding It’s a made-up word, and I’m sure we won’t have been the first to have thought of …Read More -
Walking the Lost Hours Walk for CALM
markmaking* ◦ November 24, 2022
Standing 302 metres above sea level, the Broadway tower marked the summit of what proved to be a fantastic day …Read More -
Style & strategy: Celebrating 20 years with F.Hinds
Nicola Edginton ◦ November 24, 2022
This year marks 20 years of working with F.Hinds – the independent family-run, high street jewellers, first established in 1856. …Read More -
Branching out for a good cause
Megan Williams ◦ October 28, 2022
Campden Home Nursing (CHN) is an incredible local charity supporting those with a life-limiting illness and their families. While many …Read More
