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Views, news and musings

Here’s where you’ll find the latest from mark-making*, B2B and brand banter, and a wealth of curiosity around creativity. Can’t get enough of it? For your monthly shot of inspiration and insight delivered direct to your device, join our growing band of newsletter subscribers.

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  • Mobile ads: 6 formats to get you thinking. Mobile ads: 6 formats to get you thinking.

    Mobile ads: 6 formats to get you thinking.

    markmaking* ◦ July 15, 2014

    It seems to me that recent changes in the digital landscape warrant taking a closer look at mobile advertising. Facebook’s …
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  • Retching and Stretching – the SMA Trust Cotswold Way 50 mile walk Retching and Stretching – the SMA Trust Cotswold Way 50 mile walk

    Retching and Stretching – the SMA Trust Cotswold Way 50 mile walk

    Steve Turner ◦ July 11, 2014

    The challenge The Cotswold Way is a 102 mile (164Km) long footpath running between Chipping Campden and Bath. The route was …
    Read More
  • This month in social media: everything you need to know from June This month in social media: everything you need to know from June

    This month in social media: everything you need to know from June

    markmaking* ◦ July 1, 2014

    Are you looking for new ways to grow your business opportunities on social media? We give you a round-up of …
    Read More
  • Marketing hate sales and sales think marketing are useless – it’s time to play book. Marketing hate sales and sales think marketing are useless – it’s time to play book.

    Marketing hate sales and sales think marketing are useless – it’s time to play book.

    markmaking* ◦ June 26, 2014

    It’s that age-old adage again: sales and marketing can’t see corporate-eye-to-eye. Sales think all marketing do is order branded stationery and …
    Read More
  • mm* Team Day victors crowned mm* Team Day victors crowned

    mm* Team Day victors crowned

    markmaking* ◦ June 18, 2014

      You may remember a breathless post from the beginning of June about a certain outing, on which a certain …
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  • Tough Muddered Tough Muddered

    Tough Muddered

    markmaking* ◦ June 12, 2014

    In October 2013, I foolishly agreed to sign up for ‘probably the toughest obstacle race in the world’.
  • ECMOD 2014 win – watch this space ECMOD 2014 win – watch this space

    ECMOD 2014 win – watch this space

    markmaking* ◦ June 9, 2014

    We’re delighted to announce that mark-making* has won the 2014 European Catalogue & Mail Order Days (ECMOD) Award for Best …
    Read More
  • This month in social media: everything you need to know from May This month in social media: everything you need to know from May

    This month in social media: everything you need to know from May

    markmaking* ◦ May 29, 2014

    Would you like to know what is happening in the world of social media? Our monthly roundup is here to …
    Read More
  • Look at me! The importance of vital visual branding in social media Look at me! The importance of vital visual branding in social media

    Look at me! The importance of vital visual branding in social media

    markmaking* ◦ May 22, 2014

    Want to take your social media to the next level? Make it visual! The well known secret of visual social …
    Read More
  • Commended in the Drum Marketing Awards 2014 Commended in the Drum Marketing Awards 2014

    Commended in the Drum Marketing Awards 2014

    markmaking* ◦ May 12, 2014

    Recognition A small delegation of mark-makers headed down to the Marriott Grosvenor Square last Thursday, and sat with bated breath …
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  • The Internet of Things The Internet of Things

    The Internet of Things

    markmaking* ◦ May 6, 2014

    The Internet of Things (IoT) is a term that has been buzzing around for a couple of years now. I’d …
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  • Social media triumph: Woodhouse listed in the #Ecobuild100 Social media triumph: Woodhouse listed in the #Ecobuild100

    Social media triumph: Woodhouse listed in the #Ecobuild100

    markmaking* ◦ April 22, 2014

    Looking back over spring’s achievements we came across this little gem. We would like to congratulate Woodhouse on being listed …
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  • We are human again! Brand life in the Human Era

    markmaking* ◦ April 8, 2014

    Over the last year, the ‘Human Era’ of brand interaction has become well and truly established, so I thought now …
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  • ‘Short is Sweet’ and other tales of best copy practice in social media

    markmaking* ◦ April 3, 2014

    Are you sitting comfortably? Then I’ll begin. Short is Sweet. In a not-so-distant land, in a time not so different …
    Read More
  • Mark-makers visit the birthplace of the Bard Mark-makers visit the birthplace of the Bard

    Mark-makers visit the birthplace of the Bard

    markmaking* ◦ March 27, 2014

    On Tuesday this week, a few mark-makers cut out of work a bit early. But instead of making a beeline …
    Read More
  • Who won the mark-making* social media award at WOBA 2014? Who won the mark-making* social media award at WOBA 2014?

    Who won the mark-making* social media award at WOBA 2014?

    markmaking* ◦ March 25, 2014

    After months of anticipation, the moment to reveal the winners of the West Oxfordshire Business Awards 2014 arrived on Friday …
    Read More
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