Views, news and musings

Armed with hiking boots and empty bellies, the mark-makers set off to “walk the walk” for our belated summer social. The day started at FarmEd, a pioneering regenerative farm , before a trek back to Chippy that took us right through Diddly Squat Farm. It was a fantastic afternoon of sustainable food, scenic views, and wandering conversations.

Stop, look, listen before you click. Steve argues cyber security needs a human-centred national campaign, making online safety as memorable as the Green Cross Code Man’s road safety lessons.

“I worry that B2B marketing is a glorified extension of the sales team. That’s not where the value is.” Rory …Read More

Celebrating our 30th anniversary with a third British Bank Awards win feels like more than recognition. It’s proof that consistency, creativity and genuine partnership aren’t just buzzwords – they’re what keep us thriving in financial services.

Less really is more “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” Hans …Read More

The mark-makers were back in action at Hidcote Gardens, getting stuck in as part of our goodmarks* initiative. With sleeves rolled up and wheelbarrows at the ready, we revisited one of our favourite volunteering spots to support their brilliant biodiversity work. From rock borders to pollinator prep, it was a day of sunshine, soil, and shared purpose.

How is perception perceived? Perception is a powerful force. It’s not just about what your brand does but how it’s …Read More

“Do not try to do everything. Do one thing well.” Steve Jobs One plus one equals millions The founder (ahem, …Read More

“To raise new possibilities requires creative imagination.” Albert Einstein Try to recall the last time you saw something imaginative and …Read More

Data. It’s the new oil, but is it the be-all and end-all? For a long time now data has been …Read More

Like it or not, it’s hard to ignore the fact that we live in a world of instant gratification. Quick …Read More

It’s big. And it’s clever In the busy world of B2B marketing, it’s easy to get laser focused on the …Read More

AI is transforming creativity. Discover how mark-making is embracing AI as our new ‘e-tern’, amplifying talent, reducing grunt work, and unlocking endless opportunities to deliver smarter, game-changing campaigns for our clients.

Is your employer brand the missing puzzle piece? Aligning your values with employee experience can boost loyalty, reduce turnover, and strengthen your brand inside and out. Let’s explore why it’s essential for success

Delaying a rebrand might feel like the easiest choice when faced with competing priorities, but it’s a costly one. From lost revenue and weakened competitive positioning to eroded brand equity and employee disengagement, the risks stack up fast. Here’s why acting now on your rebrand is crucial for long-term success.

Creative powerhouse and artist David Souch shares his vision for Overdale Studios, a metaphorical space where he can fully explore his artistic passions. From his vibrant paintings to his inspiring journey, David’s story is a testament to balancing creativity with life’s demands. Discover more about his dreams and artistry in our latest blog post.