Some impact reports celebrate uninterrupted growth. This one doesn’t – and that’s precisely why we’re sharing it.

Our 2023–24 B Corp Impact Report covers a period when mark-making* was tested by market volatility, unexpected client losses, and difficult decisions, including restructuring in 2023. As we begin 2026, we’re sharing an honest account of what held firm, where progress stalled, and what we’re rebuilding.

What held firm beneath the pressure

Despite the challenges of that period, some fundamentals remained unchanged.

Client relationships remained exceptionally strong, with satisfaction scores consistently above 9.0 throughout both years – a remarkable achievement given the operational pressures we faced. We continued to invest in our people, supporting wellbeing, learning and development, and evolving the way we work to protect balance and connection. Even when capacity was stretched, maintaining culture and capability remained a priority, because we know sustainable impact depends on strong foundations.

Governance and ethical practice also remained central. Over the period covered in the report, we strengthened our approach to responsible marketing, completed company-wide ethics and greenwashing training, achieved Cyber Essentials certification, and began laying the groundwork for a responsible approach to AI adoption. These aren’t headline moments, but they matter, particularly in regulated and trust-based sectors.

Environmentally, we made steady year-on-year progress in reducing our footprint while also improving the quality and accuracy of our carbon data. Deepening our understanding of impact, not just reporting lower numbers, was a deliberate focus.

Where impact dipped, and what we learned

Not everything moved in the right direction.

Our goodmarks* work, including pro bono projects and volunteering, reduced significantly in 2024 as we prioritised business stability. While we met our targets in 2023, constrained capacity meant we couldn’t sustain the same level of community contribution the following year.

Rather than gloss over that, we’ve chosen to acknowledge it clearly. Impact isn’t linear, and pretending otherwise doesn’t serve anyone. What matters is recognising the trade-offs that were made, understanding their consequences, and using those lessons to rebuild momentum more deliberately.

Those learnings are now shaping how we approach community impact going forward, with clearer structures, better tracking, and a renewed focus on creating space for goodmarks* alongside commercial resilience.

One bright spot: in November 2023, we spent a rainy afternoon volunteering at National Trust – Hidcote, planting bulbs and creating an insect garden to support local biodiversity. Despite the weather, spirits were high, everyone got stuck in, and it was rewarding to see the results appear in the garden the following spring. It reminded us why these moments matter – and why we’re committed to making more space for them in 2026.

Carbon reporting: choosing accuracy over speed

Carbon remains one of the most complex areas of our impact, and one we approach with care.

Our total emissions reduced by 12% from 2023 to 2024, continuing a downward trend from their peak in 2022. At the same time, we significantly strengthened the integrity of our reporting, particularly around Scope 3 emissions and pensions, moving away from industry averages towards more accurate, supplier-specific data.

This improved clarity has also highlighted where our next challenges lie, especially around project-related purchasing and supply chain impacts. That visibility is intentional. We would rather be precise about what we know, and honest about what is still evolving, than rush to present an incomplete picture.

As we move through 2026, strengthening data quality and defining a credible pathway towards Net Zero remain priorities, supported by external expertise.

Looking ahead

This Impact Report reflects a period of resilience, learning and recalibration. It shows how our commitment to using business as a force for good held steady, even when progress wasn’t straightforward or predictable.

Alongside sharing this report, we’re now pulling together our 2025 Impact Report, drawing on what we’ve learned, where we’ve strengthened our foundations, and where further work is still underway. As with previous reports, our focus is on accuracy, transparency and substance over speed, particularly when it comes to environmental data and carbon reporting.

At the same time, we’re using this moment to set our goals for 2026. Those goals are being shaped directly by the experiences captured in this report: what proved resilient under pressure, where capacity was stretched, and where clearer structures and focus will help us go further. They will guide how we invest in our people, rebuild our goodmarks* work, strengthen our environmental approach, and continue to embed responsible practice across the business.

We’ll share both reports in the coming weeks. In the meantime, this report remains an important marker in our B Corp journey and our ongoing commitment to continuous improvement – and to being honest about the path we’re on.

👉 Download the full Impact Report 2023–24

If you have any questions about the report or would like to discuss our approach to impact, we’d be glad to hear from you.