World Cup fever kicks-off with Nationwide

June 27, 2010 by:

As World Cup fever builds, mark-making* is helping Nationwide link its brand to the most talked-about football tournament on the planet.

As the official sponsor of the England team, Nationwide have been shouting about their love of football. And they wanted to do something just for the Nationwide For Intermediaries brand, as a means of engaging the broker audience. So they asked mark-making* to create the World Fantasy Football League on their behalf.

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